Marketing Technologist

A P&G Marketing Technologist will be responsible for:

• Leverages technical expertise and a strategic mindset to be successful.
• Has differing percentages of work across analytics & insights, data strategy & activation, platform integration & activation, business & technology innovation, and leadership.
• Responsibilities include delivering insights from data sets in digital/media/eCommerce, executing hands-on-keyboard for digital media, activating digital media brand building platforms to meet the needs of the business (digital presence, social, CRM, DTC, programmatic, etc.), leading and managing new innovation spaces in marketing technology to meet emerging needs in a business (IoT, new data sets, new platforms, etc.), and prioritizing & translating business requirements to systems requirements which also adhere to IT policies and security/privacy mandates.
• Engages seamlessly across the marketing and media organizations typically at the brand manager and associate brand director level.
• Typically covers a regional business.

Must haves:

• Digital paid media Ad Buying experience: o Programmatic Advertising
• E-retail search buying (e.g., Amazon)
• Trade Desk & Amazon DSP
• Deep experience leveraging Analytics platforms for campaign performance reporting and optimization.
• Highly collaborative
• Analysis of campaign performance data to drive continuous improvement and hypothesis-led testing of new concepts. 

Nice to have:

• B2C/ DTC (Direct-to-Consumer) Performance Marketing in a startup or growth hacking environment
• SEM (e.g., Google Ads)

P&G’s freelancer opportunities are for project-based or other short-term engagements that require specialized skills. Successful candidates for freelancer opportunities will not be considered employees of The Procter & Gamble Company or any of its subsidiaries nor will candidates be eligible for employment benefits. Candidates looking for regular full-time employment opportunities should begin their search here: pgcareers.com.