Principle Business Analyst

We are oOh!media (pronounced “oh!” media).

oOh!media is the #1 Out of Home company in Australia and New Zealand.

We exist to make public spaces better and brands unmissable, proudly leading the market with innovation, creativity, data and results. Our network plays an important role in the communities they are located, creating engaging environments that inform, entertain and inspire, while connecting brands with audiences at scale.

We are oOh!media, and we are unmissable.

Join us:

We’re a team driven by creativity, innovation, and a sense of community. We show up every day ready to be bold, brave, and push the boundaries of Out of Home advertising. You’ll work alongside a group of talented individuals across Australia and New Zealand, all of whom are dedicated to raising the bar. If you’re ready to realise your potential and make an impact, join us.

About the opportunity:

• Permanent, Full-Time opportunity
• Based in our North Sydney Office
• Hybrid flexibility-4 days onsite, 1 day from home

We are seeking a pioneering Principal Analysis and Design for a senior people and practice leadership role within oOh!media Technology, reporting directly to the Head of Strategy, Architecture & Engineering.

Business Analysis at oOh! is not a sequential "handoff" function. Our BAs work in a continuous, parallel loop with Architecture and Engineering—high-level capability requirements inform solution architecture, while detailed functional requirements stress-test and refine it.

Crucially, you will drive the BA function's evolution towards an AI-augmented practice. You must be a confident user of AI tools today, holding a credible vision for the next two years as the boundary between BA and engineering shifts—positioning BAs to use agent-based tools to directly implement changes to application logic. You will shape how our team builds towards that future.

What you’ll be doing:

• BA Chapter Leadership: Lead and develop the BA chapter, taking responsibility for hiring, performance, career growth, and day-to-day leadership of Business Analysts and Functional Solution Leads across 6–7 squads.
• Practice Standards & Governance: Establish and maintain high-quality standards for requirements definition, process modelling, functional decomposition, and iterative solution refinement.
• Delivery Cycle Contribution: Assess, interrogate, and uplift the quality of incoming Business Requirement Documents (BRDs) before analysis begins, ensuring BA coverage continues seamlessly through the squad build phase.
• Iterative Engineering Partnership: Champion a working model where functional detail and technical architectural design develop together, helping the team understand platform choices and navigate trade-offs.
• Lead by Example: Maintain hands-on involvement by personally leading analysis and functional design on strategically significant or highly ambiguous initiatives, producing exemplary process models and functional artifacts.
• AI Strategic Evolution: Drive the chapter's journey toward AI fluency, piloting agent-based coding tools and defining new capabilities that BAs will need as BA and engineering disciplines naturally converge.

This is what you’ll look like:

• Experience: 10+ years in Business Analysis, Functional Solution Design, or related disciplines within complex technology delivery environments, with a proven track record managing and developing BA teams.
• Iterative Thinker: Comfortable with requirements and solution design evolving together concurrently, holding the ability to maintain functional clarity in motion.
• Practitioner Credibility: Possess deep, hands-on experience in business process modelling, requirements engineering, and stakeholder workshop facilitation.
• AI-Forward Mindset: An active, confident user of AI tools in your current analysis workflows, genuinely excited to shape, pilot, and advocate for AI-assisted delivery.
• Systems Perspective: Exceptional understanding of how business processes, workflows, and platform capabilities interact, with the communication fluency to challenge assumptions constructively.

Education & Accreditations:

• Degree: Bachelor’s degree in a relevant field (e.g., Computer Science, Business, Information Systems) or equivalent professional experience.
• Advantageous: Experience in media, advertising technology, platform-based businesses, or scaled agile structures operating on a quarterly delivery cadence.

Our benefits and perks:

• Competitive salary package
• A positive, supportive workplace culture
• Professional growth and development opportunities
• Comprehensive training and a focus on employee well-being

At oOh!, we celebrate diversity and strive for an inclusive environment. We welcome applications from all backgrounds, including Aboriginal and Torres Strait Islander peoples, people with disabilities, LGBTQIA+ individuals, and refugees.

To be considered, applicants must be Australian citizens or permanent residents with full working rights in Australia, and all offers of employment are subject to employer-funded pre-employment checks including police, reference, and work rights verification, with additional checks such as credit, bankruptcy, drug and alcohol screening, or driver’s license verification required for some roles.