ABOUT CONVERSE

Are you interested in working for the most iconic and well-loved sneaker brand in the world? Born in sports and made for the street, Converse is a place to explore your potential, obliterate boundaries and push out the edges of what can be. We seek people who can lead, grow, think, dream, and create. Our culture thrives by embracing diversity and rewarding imagination. Converse seeks achievers, leaders, and visionaries. At Converse, it’s about each person bringing their authentic self, skills, and passion to serve the daring spirit of youth.

ABOUT OUR TEAM

The NA Digital team drives the fast-paced direct-to-consumer business. We balance art and science to drive amazing consumer experiences that support both brand and commercial objectives.

WHO WE ARE LOOKING FOR

We’re looking for a Manager, CRM & Acquisition to build omni-channel consumer journeys that drive key purchase behaviors, while deepening Converse’s relationship with our consumers. The ideal candidate must have a passion for putting the consumer at the center of everything you do. You are comfortable working in an ambiguous, fast-paced environment and engaging with a broad spectrum of partners. You’re equally excited about digging into consumer data as well as going through design reviews, and have a proven history of working across technical and creative teams to design exceptional experiences that drive business outcomes.

WHAT YOU WILL WORK ON

If this is you, you’ll be responsible for leading seasonal planning for marketing emails and sms, plus acquisition campaigns and retention programs across owned platforms and marketing channels — both online and in-store — inclusive of planning, campaign development & execution, reporting, and ongoing optimization.

Cross-functional GTM planning: partner closely with site merchandising and digital brand partners on seasonal GTM plans, with a sharp POV on priority audiences and consumer segments.
Orchestrate cross-channel journeys: create and optimize cross-channel journeys to deliver the right message to the right consumer at the right time — across digital and in-store touchpoints.
Campaign Planning and Execution: Develop, execute, and optimize targeted marketing strategies across the funnel – inclusive of triggered, targeted, and broad-based campaigns.
Operational Excellence: Be as comfortable executing email and sms operations as you are in strategic direction. We are and incredibly visible channel to our consumer and for our brand, we strive for operational excellence in our day to day.

WHO YOU WILL WORK WITH

You will officially report to the NA Site Experience + GTM direction (interim), with a direct day to day manager of the Snr Mngr of CRM + Retention. You will work extremely closely with our digital marketing, site merchandising, analytics, and digital product teams—as well as multiple 3rd party vendors and agencies.

WHAT YOU BRING

3-5 years of experience in CRM, lifecycle marketing, retention strategies, or similar role
History of success launching and managing consumer programs to that drive long term value as well as short term financial outcomes.
Data-driven, with experience working closely with analytical teams to build testing roadmaps and learning agendas
Ability to synthesize data and insights into clear consumer segmentation strategies and roadmaps
Comfortable working in a fast-paced, cross-functional environment and managing through ambiguity and competing priorities
Experience working with cross-functional teams to optimize existing processes and drive new consumer-centric processes
Strong familiarity with CRM technical capabilities — have worked with CDP and audience targeting tools, campaign management platforms (i.e. Salesforce, Marketo, or equivalent)
History of success managing and driving accountability with agencies and 3rd party partners

Published on 12 Apr 2024, 11:41 PM