Brand/Category Manager 3Hybrid

Title: Brand/Category Manager 3

Location: Boston, MA

Duration: 6 months contract

NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Nike, it’s about each person bringing skills and passion to a challenging and constantly evolving game.

WHAT YOU WILL WORK ON

You will join the Omni Channel Marketing team, playing a key role in keeping budgets, processes, and cross-functional initiatives on track. You will elevate our brand presence and drive strategic product initiatives across a range of responsibilities:

• Onboard and manage budget and work-in-progress budget processes, eventually owning meetings and workflows independently
• Structure game plans and milestone meetings, ensuring the team is prepared for workbacks and check-ins
• Support any additional duties as assigned by your manager

Brand Strategy

• Develop and implement comprehensive brand strategies aligned with organizational goals
• Define brand identity, positioning, and messaging to resonate with target audiences

Product Assortment Planning

• Collaborate with cross-functional teams to plan and optimize product assortments
• Analyze market trends, consumer behavior, and competitor activities to identify portfolio opportunities and gaps

Product Launches

• Lead product launch initiatives, coordinating with marketing, sales, and operations teams
• Develop go-to-market strategies to ensure successful product introductions and maximum market impact

Market Research

• Conduct research to understand consumer preferences, industry trends, and competitive landscapes
• Apply insights to inform brand and category decisions

Collaboration with Suppliers

• Build and maintain strong relationships with suppliers and vendors
• Negotiate terms and collaborate on initiatives to enhance product offerings

Promotions and Campaigns

• Plan and execute promotional campaigns to drive brand awareness and product sales
• Align promotions with overall brand strategy in partnership with marketing teams

Performance Analysis

• Monitor and analyze the performance of brands and product categories
• Use KPIs to assess strategy effectiveness and make data-driven recommendations

Budget Management

• Manage budgets for brand and category initiatives
• Ensure effective resource allocation to achieve maximum impact

Stakeholder Engagement

• Collaborate with internal stakeholders across marketing, sales, and product development
• Ensure alignment between brand and category strategies and overall business objectives

WHAT YOU BRING

• 5+ years of experience in an operations, finance, or project management role
• Experience assisting with budget management
• Excel expertise
• Strong process and operational skills; attention to detail, meeting deadlines, and holding teammates accountable
• Collaborative, team-oriented mindset
• Excellent written and verbal communication skills
• Highly organized with the ability to manage multiple priorities

Skills That Will Make You Stand Out:

• Ability to design and maintain complex processes
• Creative production skills
• Formal project management experience
• Budget experience within the fashion or footwear industry