Global Digital Marketing Lead, Kobe Brand and SNKRSHybrid

Title: Global Digital Marketing Lead, Kobe Brand and SNKRS

Location: Beaverton, OR

Duration: 10 month contract

NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Nike, it’s about each person bringing skills and passion to a challenging and constantly evolving game.

The Global Digital Marketing Lead will drive global digital and social strategy for two Nike businesses: Kobe Brand within Nike Basketball, and SNKRS. The scope of work is the same for both. The teams, priorities and partners are different.

On each team, the role connects brand and product priorities to consumer-facing digital experiences. That means building a cohesive journey across Nike-owned digital platforms, off-platform journeys and athlete integration, product launches, storytelling and key marketplace moments.

How the Role Is Structured

This is one role serving two teams. The ETW will be an embedded member of both the Kobe and SNKRS teams, running a separate plan for each. The overall scope below applies equally to both brands.

The role reports into the Nike Basketball Global Digital Marketing Sr. Expert, while day-to-day strategic direction on SNKRS laisse with the SNKRS digital marketing director. Where Kobe launches run through SNKRS, the ETW is the natural connection point between the two teams.

Key Responsibilities

Each responsibility below applies to both Kobe Brand and SNKRS.

Digital Strategy & Planning

• Lead development and execution of distinct plans for the global digital marketing strategy of Kobe Brand and for SNKRS.
• Translate each brand's business priorities into clear digital consumer journeys and channel plans.
• Build connectivity across seasonal product launches and brand moments so each brand tells a consistent story over time.
• Identify opportunities to evolve each digital ecosystem from campaign-led executions toward a more connected, evergreen consumer experience.

Seasonal & Launch Execution

• Drive digital marketing plans across key launches for each brand: Kobe footwear and apparel, and the SNKRS priorities.
• Partner with Global Brand, GEO Digital Marketing, Global Creative, Global Creators Lead, Global Comms, other cross-functional teams and creative agencies to bring seasonal stories to life.
• Develop briefs, channel strategy, digital journeys and holistic ecosystem activation plans.
• Ensure digital and social executions ladder back to the brand strategy of the team they serve.

Digital Experience & Innovation

• Help shape the evolution of Kobe Brand and SNKRS presence across off platform and Nike-owned digital platforms, developing premium and bespoke digital experiences.
• Partner with GEO digital marketing partners, Global Comms and 365 Global Digital Marketing teams to identify opportunities to improve product discovery, storytelling and consumer engagement.
• Explore new digital formats, technologies and creator partnerships that can deepen how consumers experience each brand.
• Drive global marketing direction while enabling GEO relevant adaptations.

Cross-Functional Leadership

• Serve as a key digital marketing partner to both the Kobe and SNKRS teams.
• Build strong working relationships across Global Brand, Global Digital, Global Creative, Global 365 Digital Marketing, GEO Digital teams and city teams.
• Drive clarity around digital deliverables, milestones, dependencies and decision-making on each team.
• Represent Global Digital Marketing in Kobe seasonal planning and SNKRS planning forums.
• Manage time and priorities across both teams, and raise conflicts early with both leads.

Measurement & Optimization

• Establish KPIs for key digital initiatives on each brand in partnership with analytics teams.
• Monitor consumer engagement and business signals to identify optimization opportunities.
• Capture learnings across launches and translate them into recommendations for future Kobe and SNKRS work.
• Deliver an end-of-assignment set of recommendations, learnings and roadmap for each brand that enables continuity beyond the 10-month assignment.

Qualifications

• 5+ years experience in digital marketing, brand marketing, integrated marketing, e-commerce, or a related discipline.
• Demonstrated ability to translate brand and business strategies into consumer-facing digital plans.
• Strong project leadership and cross-functional collaboration skills.
• Experience managing multiple workstreams and stakeholders across more than one team, against competing deadlines.
• Experience and expertise in building decks in Keynote.
• Ability to communicate effectively throughout a matrixed organization and ability to present to peers and leadership.
• Deep understanding of digital consumer behavior, modern digital platforms and social trends.
• Experience working in basketball, footwear, sneaker culture, streetwear, entertainment or youth culture.
• Passion for basketball and an understanding of Kobe Bryant's impact on the game and broader culture.
• Understanding of basketball culture and the Kobe consumer, and of sneaker culture, launch moments and the SNKRS consumer.

Defining Success

• A clear and actionable digital strategy for Kobe Brand and a clear and actionable digital strategy for SNKRS.
• Launches on each brand are connected through a cohesive digital consumer journey.
• Increased clarity for Global and GEO teams around each brand's digital ecosystem and priorities.
• Key digital initiatives on both teams are delivered on time and against agreed objectives.
• Both teams feel fully supported, with time and focus split evenly across the assignment.
• Learnings, recommendations and frameworks are documented for each brand so the work can continue beyond the assignment.