Marketing Specialist, Indonesia

About Us 

With nearly 40 years of innovation, Micromine is a global leader in mining software solutions. Our products are trusted by the world’s leading Mining Companies across more than 90 countries, empowering mining operations with real-time data, enhanced safety, and operational efficiency. 

What We Offer 

An established multinational business, growing fast, with great benefits: 

• High growth company providing opportunities for career progression. 
• The opportunity to work across both the Mining and Technology sectors 
• An engaging team culture and a modern office within Jakarta 

About The Opportunity 

We are seeking a Marketing Specialist to support the development and lead the execution of marketing initiatives aligned to the APAC strategy, with a clear focus on driving lead generation, strengthening brand awareness and enhancing customer retention across South East Asia. This role will deliver integrated campaigns across digital, content and events, including the planning and execution of trade shows, customer forums, webinars and industry conferences. 

The ideal candidate is a commercially minded marketer with experience managing multi-channel campaigns, developing engaging content, coordinating events end-to-end and analysing performance to optimise results. Strong stakeholder management, clear communication and the ability to prioritise and deliver multiple concurrent projects are essential. 

Key Responsibilities 

•  Execute integrated regional marketing campaigns aligned to the APAC strategy, driving demand generation and customer retention across South East Asia 
• Lead end-to-end delivery of regional events, trade shows, webinars and conferences, including logistics, stakeholder coordination, communications, budget management and post-event reporting 
• Develop and localise high-impact content across digital, email, web and webinar channels to support campaigns, product launches and sales enablement 
• Ensure all regional marketing activity adheres to global brand standards and messaging frameworks 
• Manage regional marketing budgets, suppliers and merchandise, maintaining accountability for spend and delivery within scope and timeline 
• Monitor, analyse and report on campaign and event performance, driving continuous optimisation and measurable ROI 
• Travel domestically and internationally as required and undertake additional responsibilities as directed 

About You 

You are a commercially minded B2B marketer with experience delivering integrated campaigns and managing event programs in a technical or software-led environment. Exposure to the mining industry is desirable. 

• 5+ years’ experience in B2B marketing within a technical industry, ideally within technology or software 
• Fluent in English and Bahasa 
• Demonstrated experience executing multi-channel campaigns across digital, email, webinar and event channels 
• Proven capability managing regional event calendars, trade shows and virtual events end-to-end 
• Strong working knowledge of marketing automation platforms such as Marketo, Eloqua or HubSpot 
• Experience using LinkedIn advertising and digital performance channels to drive lead generation 
• Ability to analyse campaign and event performance, extract audience insights and optimise ROI 
• Strong project management skills with the ability to manage multiple concurrent initiatives 
• Excellent written and verbal communication skills, with the ability to collaborate effectively across technical and commercial stakeholders 
• Bachelor’s degree in Marketing, Business, Communications or related discipline  

Next Steps 

If you are looking to shape the future direction of technology in the mining industry, we encourage you to apply for this exciting opportunity. 

To learn more or apply, visit our website at www.micromine.com. 

Micromine is dedicated to fostering a diverse and inclusive work environment, and we welcome applicants from a variety of backgrounds to apply.