Our client, one of the largest financial industry clients in Canada, has an immediate need for a Sr. Content Writer/Content Designer- Expert in Toronto, ON (Temporary Remote).
What will you do?
As a content designer, you will have the opportunity to shape the conversations we conduct through each of our digital products. To do that, you need to think strategically about the creation and delivery of our content: what we say, how we say it, and where we deliver each piece of that message.
You’ll collaborate with colleagues in other disciplines to define the core value of the digital products we design and build. You’ll make sure that every experience – from the overtly promotional to the purely transactional – embodies its core value as our clients move through and engage with it. In short: you’ll use content to connect what our digital products can do with what truly matters to our clients.
What you would work on:
Content Strategy
• Create strategies for using content to support our clients' needs for information and understanding in the digital products we design.
• Facilitate collaborative design activities and ideation sessions and collaborative work activities.
• Articulate the rationale behind a content strategy and provides design advice or guidance to other product team members.
• Provide practical direction to the larger design team on Content Design communications standards, tools, channels and processes.
• Act as an advocate for our clients, representing their needs and interests in discussions about the role of content in the products we design and how that role may affect other aspects of a product’s design.
Content Creation
• Create client-focused textual content ensuring that it supports design principles and the team’s design and product strategies, including labels, explanatory text, hidden or alternative text, metadata, and support content internal to a digital product, as well as external (go-to-market) content.
• Partner with peers to shape or develop other (non-textual) content: iconography, information graphics, imagery, and data.
• Apply the principles of Inclusive Design in content design and creation.
• Collaborate with Legal, Compliance, and Regulatory teams to ensure that our digital conversations satisfy our legal and regulatory responsibilities.
• Manage the documentation and sharing of content throughout its lifecycle.
Research and Testing
• Work with a designated Design Researcher to facilitate team agreement on the questions it needs to answer through its Research and Testing activities.
• Partner with the team’s designated Testing and/or Design Lead to initiate tests of the effectiveness of specific content strategies and specific content executions.
• Research content and messaging strategies in the competitive landscape and perform competitive audits pertinent to specific design or business goals.
• Perform content audits where appropriate.
What’s in it for you
• You’ll find yourself in a culture where designers feel included, valued, and heard; in a supportive environment surrounded by peers who exceed in their area of expertise.
• You’ll work on solutions used by millions of people and contribute to a company that truly values customer experience and remains a Global Digital leader.
• You’ll work with a team that’s pushing the boundaries of digital product design as we strive to improve the lives of the people and communities we serve.
• You’ll help to shape Content Design as a practice by example, with your peers around the globe.
What you need to succeed
• A post-secondary education, ideally with a university degree or college diploma
• At least 4 years of writing experience at a creative agency or in-house creative team
• Excellent problem-solving skills and the ability to think critically about the challenge at hand
• Proficiency in English
• A portfolio of work samples showcasing your copywriting work
Nice to have
• Facility in French
• A working knowledge of accessibility standards and methods to address them
• A knowledge of design and technology trends
Additional Information
- Effective Nov 1st, 2021, all employees and non-employees must be fully vaccinated against COVID-19 (2 doses required). Client requires proof of Covid-19 vaccination to access job site. Providing proof of vaccination is a condition of employment with Ian Martin for this role
- The resource can work from home to start but will be required to work onsite in Toronto at least 2 days per week once covid worksite restrictions lifted
If you're a technical professional, you know that it can be difficult to find fulfilling work that advances your career. At the Ian Martin Group, we exist to connect professionals like you with meaningful work at industry-leading companies in your field. And we walk the walk, too: as a Certified B Corporation, we believe in using business as a force for good for people, our communities, and the environment.
We value diversity and inclusion and encourage all qualified people to apply. If we can make this easier through accommodation in the recruitment process, please contact us at recruit@ianmartin.com
We encourage all qualified candidates to apply; however, only those selected for an interview will be contacted.