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GEHC - Search Engine Marketing Specialist II

  • LocationMarlborough, MA 01752 - United States
  • Work TypeContract/Temp
  • Positions1 Position
  • Job no: 55071GEJP00027206
  • Category: Sales/Marketing

Description:


CYTIVA


As a federal contractor, we are required to follow the Executive Order 14042; requiring contractors and subcontractors to be fully vaccinated by December 8th. This order applies to all Cytiva contractors regardless of location (or has an approved medical or religious accommodation). Please ensure candidates are made aware prior to submittal and ensure fully vaccinated prior to start.

Executive Order: https://www.whitehouse.gov/briefing-room/presidential-actions/2021/09/09/executive-order-on-ensuring-adequate-covid-safety-protocols-for-federal-contractors/



Title - Search Engine Optimization Specialist

Tentative start date – ASAP

Tentative end date – 6 months from start date

Work shift (days/times) – 1st Shift ; Mon-Fri

Work Location – Remote – Eastern time zone preferred - Please add current city/state under their name on the resume.

Bill rate NTE - $50/hour

Markup NTE - 43%

Is this a temp to perm position – Yes

Required skill set – See below


Be part of something altogether life-changing


Working at Cytiva in the Life Sciences industry means being at the forefront of providing new solutions to transform human health. Our incredible customers undertake life-saving activities ranging from fundamental biological research to developing innovative vaccines, new medicines, and cell and gene therapies.


At Cytiva you will be able to continuously improve yourself and us –working on challenges that truly matter with people that care for each other, our customers, and their patients. With associates across 40 countries, Cytiva is a place where every day is a learning opportunity –so you can grow your career and expand your skills in the long term.


Cytiva is proud to work alongside a community of nine fellow Danaher Life Sciences companies. Together, we’re pioneering the future of science and medicine, developing products that enable researchers in the fight to save lives.


Job description summary:

Works on the planning, implementation, and development of new marketing ideas for partners and clients. Supports communications projects in the areas of advertising and promotional programs, public relations and trade shows, including Internet-based communications. Participates in the development of plans for product promotion in support of marketing objectives. Prepares materials for internal and external presentations on products, business plans, and management communications.


What you’ll do:

• Support the development and execution of global organic campaigns

• Participate in planning, ideation, creation, distribution, amplification, and analysis of Organic strategy

• Work cross-functionally with internal and external stakeholders to achieve project goals and objectives

• Manage and/or liaison with agency on organic campaign execution

• Continuously monitor internal and competitive performance to identify opportunities

• Track progress of SEO effectiveness and use data to drive continuous improvement

• Assist in research and optimization projects

• Drive ROI through increased page visibility and conversions


Who you are:

• Bachelor’s degree in marketing or a related field

• 3+ years’ experience managing enterprise organic search campaigns

• Google Analytics proficiency is a MUST

• Content and Technical SEO Experience

• Knowledge of integrated marketing strategy and how organic search supports paid search, social, etc.

• Strong project management and organization skills with keen attention to detail

• Excellent verbal, written, and visual communication skills

• Experience working with diverse, cross-functional, global teams and outside vendors

• High energy, proactive team player, and flexible to pivot with changes in priorities

• The ideal candidate will be proactive with discovering new opportunities for organic success


Preferred Experience:

• Preferred: life sciences product/industry acumen

• Preferred: In-house and agency experience

• Preferred: Adobe Analytics Experience