Head of Growth Marketing & AcquisitionHybrid

Who are we?  

Humanforceʼs vision is to make work easier and life better for frontline and flexible workforces. 

Humanforce provides the market leading, best-in-one human capital management (HCM) suite for frontline and flexible workforces - without compromise. Our employee centered, intelligent and compliant HCM suite is highly integrated and composable, and consists of Workforce Management (WFM), HR, Talent, Payroll, and Wellbeing.  

Humanforce has built strong foundations since its founding in 2002. We help over 2300 customers and almost 1 million employees under management in 30+ countries, across a wide range of industries, including aged, child and health care; education; hospitality; retail; local government and more. Today, we have offices across Australia, New Zealand, United Kingdom, North America and the Philippines.

Customers choose Humanforce because we enable them to deliver an exceptional employee experience, build a compelling employee value proposition, and connect the flow of the worlds talent with the growth, productivity and efficiency objectives of frontline and flexible workforces.

AI at Humanforce 

At Humanforce, we’re not experimenting at the edges of AI, we’re redesigning the core of how we operate. We see AI as a fundamental shift, not an incremental improvement, and we’re deliberately moving toward becoming an AI-native organisation. 

That means rethinking how work gets done end-to-end, how we build our products, make decisions, serve customers, and scale impact. We’re not layering AI onto old ways of working, we’re redefining and reimagining our processes, tools, and team structures to take full advantage of what AI makes possible. 

This is a moment of real change. We’re moving fast, learning in real time, and challenging assumptions about roles, workflows, and productivity. If you’re motivated by transformation, not optimisation, and want to help shape how a global tech company operates in an AI-first future, Humanforce is the place to do it. 

Who you are 

You are a commercially sharp, performance-driven growth leader who knows how to build a predictable, capital-efficient revenue engine. You’ve operated in B2B SaaS environments and understand how demand strategy, pipeline quality and sales alignment must work together to drive new revenue. 

You are a player-coach, comfortable rolling up your sleeves when needed, but your real strength lies in architecting the system: defining ICP, designing channel strategy, aligning SDR and Sales, and creating a disciplined, data-led operating rhythm. 

You’re naturally curious about AI and how it can accelerate acquisition, optimise CAC, improve funnel efficiency, and unlock smarter experimentation. You are less interested in vanity metrics and more focused on revenue impact, quality over volume, and measurable ROI. 

What you will do

• Build and own a predictable, capital-efficient new business revenue engine.  
• Define ICP, demand strategy and channel mix across paid, owned, events and partner marketing.  
• Drive pipeline creation and quality, ensuring strong MQL → SQL integrity and tight alignment with Sales.  
• Lead and coach a multi-channel growth team (Paid, SEO/Website, Events, SDR alignment), setting clear priorities and performance standards.  
• Own funnel economics including CAC efficiency, channel ROI and budget optimisation.  
• Establish a data-first operating cadence, embedding experimentation, testing and performance accountability.  
• Leverage AI across acquisition strategy, experimentation, content velocity, targeting and performance optimisation.  
• Design AI-native demand systems that increase throughput and experimentation velocity without linear headcount growth. 
• Partner closely with Sales leadership to ensure alignment on pipeline targets, conversion velocity and revenue outcomes.  
• Lead vertical prioritisation and ICP focus decisions, including stopping low-LTV or low-conversion segments. 
• Own initiatives that reduce buyer friction, improve win rates, and compress sales cycles across mid-market and enterprise segments. 

Commercial Accountability 

• Accountable for marketing-sourced and marketing-influenced ARR contribution, with clear pipeline coverage and conversion targets.  
• Own CAC payback performance and capital-efficient allocation of acquisition budget. 
• Contribute directly to revenue growth targets aligned to Rule of 40 objectives. 
• Partner with Finance and RevOps to forecast pipeline contribution and acquisition ROI with board-level clarity. 

Operating Expectations 

• Expected to eliminate low-impact activity and replace manual workflows with scalable systems. 
• Operates with commercial discipline, prioritising measurable ARR impact over channel volume. 
• Comfortable making trade-offs across markets, segments and budget allocation. 

Success in this role will be measured by sustained, predictable impact on ARR growth and revenue durability, not activity volume. 

What you’ll need

• Proven experience leading B2B SaaS growth or demand generation functions with clear accountability for pipeline and new revenue.  
• Strong expertise across paid acquisition, performance marketing, SEO/AEO, website conversion optimisation, events, and SDR alignment.  
• Deep understanding of funnel economics, pipeline modelling, and capital-efficient growth strategies.  
• Experience implementing AI processes to grow revenue. 
• Experience leading and coaching high-performing teams, setting strategy while empowering execution.  
• Strong commercial acumen with the ability to prioritise quality over volume.  
• A data-first mindset with demonstrated experience optimising ROI and eliminating underperforming channels.  
• Experience working closely with Sales to drive pipeline integrity and revenue outcomes. 

Some ‘nice to haves’ 

• Experience scaling growth across ANZ with exposure to US or UK markets. 
• Experience building or evolving SDR operating models. 
• Exposure to multi-product SaaS environments. 
• Experience leading through transformation or operating model redesign.  

Our values  

• We are bold  
• We are all in  
• We are customer obsessed  
• We do what we say  
• We are good humans  

Our approach to flexibility

We are passionate about people making their own decisions about where and when they work. Our hybrid model of minimum three days a week of in office moments supports flexibility tailored to individual and team needs, empowering people to achieve their career and personal goals. 

Benefits

• A truly flexible workplace through our Flex@HF approach 
• The opportunity to be part of a fast-growing global tech company 
• A focus on learning and development through Humanforce HR 
• A generous talent referral program – know great people, be rewarded 
• 12 weeks paid parental leave for primary careers, 4 weeks for secondary 
• 4 extra days leave to focus on your wellbeing 
• Contemporary and practical Employee Assistance Program  
• A cool reward and recognition program – shout to your colleagues and earn points to spend 
• Access to our own financial wellbeing platform Thrive – including earned wage access, tools to budget and save, perks and cashback across 100s of Australian retailers 
• Fun, collaborative culture with passionate people 
• A workplace where you can genuinely improve the world of work!  

We are a diverse and dispersed organisation and are actively looking to grow our team with individuals from all diverse backgrounds. We encourage applicants from all backgrounds, cultures, ages, genders, neurodiversity, religions, sexual orientations, and experiences to apply.