Description
Job Duties & Responsibilities
• Develop an overarching content framework and content pillars to guide customer conversations during awareness, consideration, and decision phases
• Create a coherent messaging and voice across all channels for any campaign
• Perform regular reviews of the company's web properties to ensure content accuracy, timeliness, and relevance.
• Align with the corporate brand team on brand guidelines. Create brand messaging for business brand specific to segments and geographies.
• Own our email creation process – provide recommendations on language, templates, placements, and CTA to improve open rates and click through rates
• Make sure that all content is available for the right audiences on the right content management systems
• Make sure that all content is following legal and vendor recommendations.
Minimum Qualifications
• Bachelor's degree or equivalent experience in digital content creation and management.
• 5 to 7 years' experience in content creation and management within the B2B environment, with demonstrated achievements and progressive responsibilities.
• Experience in managing content lifecycles including daily content publishing.
• Excellent written and verbal communication skills; excellent information organization skills; effective research and writing practices.
• Experience managing multiple concurrent projects of varying scope and priority.
• Demonstrated ability to work independently and as part of a team.
• Detail-oriented.
• Industry experience in telecom, IOT will be a plus
• Must be a pro-active and self-motivated individual with proven ability working with people at varying organizational levels