Head of Digital

We’re the Health Insurance Fund of Australia, but our friends call us HIF and we have an exciting opportunity for a Head of Digital, to join our team.

About the role:

We're looking for an experienced leader to drive the digital distribution strategy and online experience across hif.com.au and healthhub.hif.com.au. In this key role, you'll translate our HIF strategy into a clear website roadmap that improves member and prospect journeys, strengthens digital performance marketing, eCommerce performance, and ensures our platforms are commercially effective, secure and accessible.

You’ll lead a capable and ambitious digital team that punches well above its weight, using data, experimentation and cross functional collaboration to optimise digital distribution and member experience. You'll also oversee platform and vendor governance, ensuring digital initiatives are delivered in line with HIF's member first ethos and strategic growth priorities.

What we are looking for in you:

We're looking for a strategic, commercially astute leader who is equally comfortable setting the direction and rolling up their sleeves to get things done.

• Extensive experience leading digital strategy, eCommerce, or online member experience.
• A proven ability to shape and deliver digital roadmaps that support business growth, member experience and operational priorities.
• Strong commercial acumen, with experience improving digital acquisition, conversion, distribution and performance outcomes.
• Broad expertise across digital experience, web platforms (DXPs and CMS), SEO (with consideration of AEO implications), paid performance media, analytics, accessibility and optimisation.
• Equal parts driver of HIF’s digital roadmap and trusted collaborator on key business initiatives that rely on the website to engage, convert and support members, with strong stakeholder engagement and influencing skills across technical, commercial and business enabling teams.
• Leadership experience that spans developing teams and managing external teams like agency partners, vendors and technology relationships.
• Experience working in regulated industries and an understanding of privacy, security and compliance requirements is desirable.

Key responsibilities:

In this role, you will:

• Develop and deliver HIF's digital strategy, roadmap and budget to support business objectives.
• Lead the ongoing development and optimisation of HIF's website and eCommerce capability, creating seamless digital experiences for members and prospects.
• Use data and insights to improve digital acquisition, conversion, lead generation and commercial outcomes.
• Lead, coach and support a team of three digital specialists, building capability, collaboration and high performance.

About HIF:

HIF is a close-knit, member-owned organisation with a team of 125 passionate employees, headquartered on Stirling Street, just a stone’s throw from the Perth CBD. We are a values-driven organisation where our culture is built on trust, open communication, and supporting each other to do our best work - because we know that when our people thrive, so do our members.

In 2025, HIF was recognised as an Employer of Choice, acknowledging our commitment to creating a workplace where people feel supported, valued and able to thrive. We have also proudly held Inclusive Employer certification from the Diversity Council of Australia since 2023.

While these certifications matter, what matters most to us is that they reflect the real, everyday experience of our people. At HIF, inclusion and culture are not just policies or frameworks - they are lived through the way we lead, support one another, and show up for our people each day. Joining HIF means contributing to a workplace where people feel supported, challenged, and inspired to make a real difference every day.

As a member of our team, you’ll enjoy:

• A generous 13% superannuation contribution
• Subsidised health insurance cover
• Flexibility of Working from Home (WFH) days, Additional Purchased Leave and Nine Day Fortnight
• Birthday leave to celebrate your special day
• A variety of leave entitlements, including cultural, reproductive, volunteering leave and more
• Fun and inclusive social events through our Social Club
• Study assistance to support your learning
• PAW Days - bring your furry friend to work!
• A modern, community focused office close to Perth CBD with excellent transport access

To apply for this opportunity please visit https://www.hif.com.au/careers-at-hif

Applications close Monday 3 August 2026.

Aboriginal and Torres Strait Islander peoples are encouraged to apply for this opportunity.

HIF encourages cultural diversity and is an equal opportunity workplace. We are committed to creating an inclusive culture for all employees