Local Marketing Specialist

2026 is set to be a defining year for Grill’d! With more restaurant openings, an expanding Drive Thru footprint and deeper community engagement, we’re entering an exciting new chapter of growth.

To support that momentum, we’re looking for a Local Area Marketing Specialist who understands how to build meaningful local presence and bring our brand to life in every neighbourhood we serve.

This role goes beyond campaign execution. It’s about shaping local marketing strategies that support our restaurants, strengthen community connections and ensure every opening and initiative lands with impact.

Working closely with our Senior Marketing Manager, you’ll collaborate with Operations, Sales, Creative and Digital teams to deliver thoughtful, scalable local marketing across 175+ restaurants nationwide.

What You’ll Be Doing

Drive Restaurant Growth

• Develop and execute Local Area Marketing strategies that increase traffic, sales and brand presence
• Identify local opportunities that unlock commercial growth
• Monitor performance and continuously optimise activity based on results

Support New Openings & Key Milestones

• Lead marketing support for new restaurant openings and refurbishments
• Coordinate launch plans and local activations
• Review performance post-launch and implement learnings

Equip Our Restaurants for Success

• Own and evolve the Local Area Marketing toolkit
• Provide practical tools, templates and assets for local execution
• Support restaurant teams with guidance, training and clear communication

Deliver Campaigns & Partnerships

• Localise national campaigns to maximise community impact
• Develop and execute targeted growth initiatives across key segments
• Identify and manage local partnerships that strengthen brand presence

Collaborate Across the Business

• Partner closely with Operations, Sales and Marketing teams
• Build strong relationships with Regional leaders and restaurant teams
• Ensure marketing activity is aligned, efficient and commercially focused

What You’ll Get

• Exposure to a fast-growing national brand entering a major expansion phase
• National travel opportunities to support restaurant openings across different states
• Hands-on experience launching new restaurants and large-scale activations
• Real ownership and autonomy - your ideas won’t sit in a deck
• Real career development pathways

What You’ll Bring

• 3+ years marketing experience (retail or hospitality preferred)
• Experience delivering growth-driving Local Area Marketing campaigns
• Strong commercial mindset and bring passion to your work
• Confident stakeholder management across different functions
• Ability to move between strategy and execution seamlessly
• Highly organised, proactive and results-driven
• Bachelor’s degree in Marketing, Communications or similar desired but not mandatory

Next Steps 

If this sounds like you, please follow the application prompts! Shortlisted candidates will be contacted for a phone interview. 

At Grill'd, we embrace and value, diversity of culture, sexual orientation and gender identity. We promote a workplace that actively seeks to include and welcome unique contributions of all people. 

Note: Candidates must have full working rights in Australia and pass a National Police Check.