Marketing Insights LeadFlexible

About Us

At G’day Group, Australia’s largest regional hospitality provider, our Support Office team is at the heart of innovation, powering the success of over 300 unique locations across Australia. From technology and finance to marketing and operations, our diverse roles offer opportunities to shape the future of travel with creativity, strategic thinking, and a collaborative spirit.

We provide a dynamic environment where professionals in our Support Office team can thrive with the flexibility to balance work and life, while contributing to a company that prioritizes growth, employee wellbeing, and excellence. If you're a forward-thinking professional eager to make a real impact, G’day Group is the place to elevate your career.

The Role

As the The Marketing Insights Lead you will drive revenue growth by turning customer data into actionable insights that power smarter decisions across digital products, CRM programs, and marketing performance. This role fuels loyalty, maximises ROI, and unlocks new opportunities through data-led innovation.

Supporting G’day Group’s Digital Marketing efforts, the Marketing Insights Lead will track key performance indicators, analyse campaign effectiveness, and collaborate closely with product, marketing, and CRM teams to optimise engagement and growth. A key responsibility includes overseeing digital platform tracking and attribution to measure performance across channels, ensuring data integrity, and refining customer journeys.

The ideal candidate excels in identifying trends, segmenting customers for targeted campaigns, and leveraging data to enhance digital products, CRM initiatives, and attribution models—ensuring alignment with evolving customer needs and business objectives. By integrating insights into the product development cycle, this role strengthens the brand’s data-driven approach, driving both innovation and customer satisfaction.

Additionally, the Marketing Insights Lead will drive a strategic roadmap of data initiatives to improve efficiency, unlock new opportunities, and generate revenue across the Customer function. A critical focus will be supporting the development and optimization of the Customer Data Platform (CDP), ensuring it effectively centralises and activates customer insights. By bridging raw data and real-world outcomes, the Insights Lead ensures the CDP is setup to deliver maximum value across marketing and beyond.

This role will require you to;

Data-Driven Strategy & Performance Optimisation:

• Leverage multiple data sources to analyse key business drivers, identifying areas for improvement, risks, and opportunities.
• Develop self-service dashboards using BI tools to provide real-time reporting.
• Build structured processes for trend analysis, segmentation, and stakeholder decision-making.
• Work closely with marketing and product team to enhance customer engagement and loyalty through data-backed strategies.
• Provide insights to refine the website’s performance, user experience, and functionality based on insights.

Customer Insights & Audience Management:

• Defining audience rules, data attributes, and segmentation logic within the CDP to ensure accurate targeting & campaign effectiveness 
• Develop robust attribution models to measure and optimize multi-channel marketing efforts.
• Partner with IT and Marketing to scale customer data initiatives, including building new integration endpoints and refining the Customer Data Platform (CDP).
• Support the development of omnichannel customer engagement strategies, ensuring data-driven execution.

Campaign Analysis & Data Reporting:

• Build and maintain dashboards tracking key marketing metrics like acquisition, retention, and customer lifetime value.
• Use SQL and Power BI to create data visualizations and measure campaign effectiveness.
• Work cross-functionally to align data insights with strategic business goals.
• Drive continuous optimization through A/B testing, customer segmentation, and predictive analytics.

Data Governance & Platform Management:

• Ensure data integrity, consistency, and compliance within marketing and advertising platforms.
• Conduct data validation, hygiene checks, and user acceptance testing (UAT) for new builds.
• Perform exploratory data analysis, identifying key patterns to inform marketing and product strategies.

Your Experience

You’ll bring relevant tertiary qualifications and a sharp analytical mind, with proven skills in SQL, data visualisation, and commercial acumen. With hands-on experience as a Marketing Analyst, you know how to turn data into insight and insight into action—helping teams make smarter, faster decisions. You’re used to supporting campaign planning, audience segmentation, and performance tracking, and you understand how marketing metrics tie back to broader business goals.

You have a strong grasp of marketing attribution—whether that’s first touch, last touch, or multi-touch models—and know how to interpret and communicate the role each channel plays in driving conversions. You’ve worked across various digital and offline data sources, stitching together customer journeys to measure impact and optimise spend. Your insights help marketing and product teams better understand ROI, refine strategies, and double down on what works.

You’ve got a knack for identifying customer segments, optimising digital experiences, supporting CRM and campaign performance, and enhancing attribution models. You’ll play a key role in shaping how data informs decision-making across the business—ensuring our insights are timely, relevant, and aligned with customer needs and business goals.

You’ll be deeply involved in integrating insights into the product and marketing cycle, helping us stay one step ahead by supporting innovation that actually resonates with our audience. We move fast, and you’ll thrive in that pace—bringing a mix of precision, strategic thinking, and a commitment to high standards, compliance, and performance.

Curiosity is second nature to you. You’re self-motivated, flexible, and all about the detail—but you also know how to zoom out and keep the bigger picture in mind. You’re naturally upbeat, collaborative, and able to juggle multiple stakeholder needs with a calm, can-do attitude. That open, energetic style? It’ll fit right in with our culture.

G’day Group is a dynamic company with an energetic ‘market disrupter’ reputation. If you are passionate, adventurous, and ready to hit the ground running, we want to hear from you.

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Benefits

• Health and Wellbeing – Flexible and hybrid working arrangements / Employee Assistance Program / Discounted private health cover / BeWell Training Program / Weekly yoga and walking group / Free annual flu vaccinations
• Leave Policies – Parental leave / Volunteer leave / Study leave 
• Professional Development – Leadership programs / Support of external training courses / Reimbursement of professional memberships
• Employee Savings – Discounted accommodation and experience rates / Salary packaging / Discovery partner discounts/ Free G’day Rewards membership / Loyalty recognition benefits

Our ESG Statement

The G’day Group acknowledges the increasing global expectation to demonstrate our approach to Environmental, Social and Governance (ESG) risk factors and sustainability in our daily operations and ongoing decision making. Our five-year ESG strategy is evolving to ensure we are committed to fostering a safe, respectful and inclusive workplace, giving back to the communities we operate in, and protecting our environment.

Prior to an offer of employment being made, candidates must provide authority for a Federal Police Clearance to disclose any criminal offences or charges. Drivers Licence essential.