Consumer Senior Business Director

As a Snr Business Director, your role is to lead the client marketing communications of our clients. You differentiate and drive the client experience whilst being a solid mentor to the team.

Our purpose

Eleven is an award-winning creative PR & Social agency. We create cultural impact for brands by turning ideas up to Eleven through PR, social, influencers, content, activations, partnerships and technology.

We believe cultural impact can move a business, a service or an industry forward. It can influence government policies. It can shift outdated notions, stereotypes, and behaviours. It can even move the position of a marginalised group in society forward. We believe there’s always a way to turn it up.

At Eleven, we’re motivated by helping brands identify and live their place in culture, through the products and services offered and the communications they serve. We lean on culture heavily for inspiration and look for ways to intersect brands with new and emerging cultural narratives.

We nurture and value a restless curiosity, and we never, ever stand still. 

Your impact

As a Snr Business Director, your role is to lead the client marketing communications of our clients. You differentiate and drive the client experience whilst being a solid mentor to the team.

 In addition to meeting annual personal performance objectives, a Snr Business Director is expected to meet most of the following qualifications.

Product:

• Owns planning and execution of strategic and tactical client programs. Demonstrates an ability to apply PR techniques beyond media relations in response to client briefs.
• Demonstrates understanding of marketing and communications approaches across all clients.
• Identifies client business objectives and offers tailored solutions and strategies with supervisor support. 
• Proactively builds and maintains relationships with media/ key opinion leaders and other relevant third parties.
• Provides client coaching in advance of media interviews.
• Ensures the implementation of publicity strategies meets campaign and/or retainer KPI’s. Troubleshooting with the team should issues arise.
• Demonstrates ability to review / edit a range of appropriate styles - pitches, briefing materials, releases, research, features, case studies, newsletters, Web site copy, mini-proposals, bylined articles, etc.
• Champions and contributes to award-winning client work
• Generates greater understanding of PR tactics and approaches with client.
• Leads the briefing and implementation of other areas of the business including strategy, creative and producers.
• Works with Resource to arrange project team meetings - timely booking resource for short and long term projects (including attending priorities, WIP etc.
• Focuses on adding value and Turning it Up through ongoing evaluation of activities.

Client Service:

• Possesses deep understanding of client business, objectives, competitors, industry sectors and issues. Includes client’s partners (i.e. media agencies).
• Key contact for senior clients and first escalation point to deliver high-level counsel and high standard of client satisfaction.
• Positions Eleven as a strategic partner and perceived as a trusted advisor. 
• Measures client satisfaction, flags feedback and takes action. Has ability to handle difficult situations with client and recognises needs to escalate to senior stakeholders.
• Generates new proactive ideas and opportunities by maintaining an in-depth interest / knowledge of current affairs and looks for ways to increase client satisfaction.
• Anticipates potential problems, devises solutions and communications to client.
• Develops advanced communication, presentation and influencing skills. Able to articulate rationale, express ideas and recommendations in client and team meetings. 
• Demonstrates creativity by leading creative process, including brainstorms and developing strong client presentations.
• Demonstrates responsibility and accountability for financial aspects of accounts.
• Ensures client accounts remain profitable.

Business Growth:

• Achieves organic growth of existing clients.
• Spearheads new business efforts, assesses and wins new business with support of supervisor.
• Leads slide development, offers creative input and ideas rationales to new business processes.
• Supports supervisor to ensure smooth integration of new business and smooth running of existing accounts.
• Possesses sound financial management skills including projecting profitability, monthly forecasts, attending JDRs, servicing, billable targets and cost-management.
• Negotiates budgets and scope changes successfully with clients. 
• Possesses knowledge of full services within TBWA.
• Understands business objectives and assists in achieving these through the development and management of the team.

People:

• Understands fundamentals of leadership and motivation to drive high performing teams.
• Demonstrates knowledge of management principles and practices to retain team
• Conducts resource and capacity planning within the team.
• Conducts interviews with the recruitment process.
• Shares knowledge and actively looks to maintain and build positive working relationships.
• Contributes to personal development of junior staff by sharing live feedback, coaching and building growth development plans.
• Conducts 360 performance reviews and effectively develops and retains staff.
• Demonstrates commitment to Eleven values by effectively leading the team, demonstrating positive attitude, communication and problem-solving.
• Supports internal programs such as training and culture.

Skills:

• Effectively plans and meets deadlines; successfully juggling multiple work priorities and managing own and the team’s time, including completion of timesheets each week.
• Demonstrates innovation and creativity when reviewing briefs and all work to see how it can be improved / Turned up to Eleven.
• Thinks creatively and globally.
• Welcomes accountability and sets the tone for how their accounts are managed.
• Supports company culture wholeheartedly, actively seeks new, smarter and more creative ways of doing things.
• Possesses profile within wider agency and is an ambassador for Eleven at internal and external events.