Social Media Director

We’re one of the most-awarded PR and social agencies in the country, known for bold, creative-led work that creates cultural impact.

ELEVEN REPRESENTS

We’re one of the most-awarded PR and social agencies in the country, known for bold, creative-led work that creates cultural impact.

As part of the global TBWA Collective, we work side-by-side with our creative counterparts, united by a belief in the power of disruptive ideas. We champion cultural curiosity, collaboration and work that makes brands matter.

ABOUT THE JOB

We’re looking for a senior and influential Social Media Director to join Eleven and lead the charge across some of Australia’s most iconic brands and organisations.

You’ll be responsible for driving social-first thinking across organic and paid channels, guiding teams to deliver innovative, insight-driven work that drives both results and cultural relevance. This role is perfect for a digital-native thinker who thrives in a collaborative, fast-paced environment and is passionate about the evolving world of social media.

A DAY IN THE LIFE

• Leading the development and execution of digital and social strategies across paid and organic platforms
• Collaborating closely with internal creative, strategy and client service teams to deliver cohesive integrated campaigns
• Driving performance, innovation, and cultural relevance in social media content
• Overseeing content creation, paid media planning, analytics and reporting
• Managing campaign budgets and timelines to deliver on strategic goals
• Providing senior counsel and strategic direction to client brand leads
• Working with cross-agency teams to integrate social into broader brand, PR and media plans
• Staying ahead of digital trends, tools and platforms to future-proof client success
• Managing technology partner relationships to ensure first-to-market opportunities
• Inspiring and guiding junior and mid-level social and content talent
• Contributing to agency culture through curiosity, collaboration and creative leadership

WHAT YOU’LL BRING TO ELEVEN

• 7+ years’ experience in social and digital media (agency or in-house)
• Strong leadership and team management skills
• Demonstrated success developing insight-led social media strategies
• Deep knowledge of paid and organic social platforms and content formats
• Proven experience in campaign measurement, optimisation, and performance reporting
• Experience implementing influencer-led marketing programs and brand partnerships
• High comfort level with fast-paced, creative-led environments
• Excellent client relationship and presentation capabilities
• A strong understanding of digital culture, consumer behaviour and emerging trends

WHAT LIFE IS LIKE AT ELEVEN

• Fast paced, collaborative and rewarding 
• We’re professionals but don’t take ourselves too seriously 
• We’re hard on the work, kind to each other 
• Creativity can come from anywhere
• We’re flexible, but believe the best stuff happens when we’re in the agency together 

WHAT WE’LL BRING TO YOU 

Career development: growing and developing all our people is critical to our success – we do so through an always on feedback culture – not just an annual review.  

Training: we have a continuous learning culture, designed to empower our people with the skills and confidence to steward our most important asset: Creativity. We provide a range of internal and external training opportunities, personalised to your individual needs. We also benefit from access to Global Learning Programs. 

Radically open collective: we are a collective, not a network. Each of our offices has its own personality and special skills. We thrive on our difference but are united by our common language of Disruption®. We are flexible, fluid and organic. None of us are as good as all of us. 

Flexibility policy: we work with a level of flexibility that brings the best performance for both the individual and the team around them, with Mondays and Fridays mandatory.