Senior Brand Manager

About Us

At Yates, we don’t just grow gardens - we grow people, ideas, and communities. We have over 130 years of heritage and the #1 gardening brand in Australia and New Zealand, trusted by generations of growers. The Yates Group also includes Seasol, Munns, and Hortico, all trusted names in garden care. 

But we’re more than just Yates.  As part of the DuluxGroup, we are connected to a family of iconic, market-leading brands that protect, maintain and enhance the spaces and places in which we live and work. 

Our real secret? Our people. We’re proud of the awesome culture we’ve built that is authentic, collaborative, inclusive, and full of energy. So, if you're driven by purpose and want to make a meaningful impact, this is where you belong. 

An internal promotion has opened the door for a visionary Senior Brand Manager to step in and shape the future of our biggest category - Lawn Care. This role sits at the heart of our growth ambitions and plays a critical leadership part within the Yates Marketing Team.

What You’ll Be Doing

• Lead the category and brand strategy for the Lawn Care portfolio to drive growth
• Own brand communications across ATL, BTL, digital and shopper channels
• Build and execute integrated activation plans with Sales, Category, IMC and Innovation teams
• Equip sales teams with tools and insights to drive strong customer and channel execution
• Lead and influence cross‑functional teams to deliver NPD and brand programs
• Engage with key customers to share category insights and brand vision

Our Benefits

• Up to $1,000 net annually to cover private health extras gap costs 
• Exclusive discounts on DuluxGroup products and partner offers 
• Stay active anytime, anywhere through our partnership with Fitness Passport 
• 20 weeks paid parental leave (primary carers) and 2 weeks partner leave from day one 
• Market leading learning, development and career pathways 
• Access to our Wellbeing Hub and full EAP support 
• Recognition programs that celebrate your impact 

What We’re Looking for

• Degree in Marketing, Business or related field and 5+ years’ experience in brand and/or category management within consumer‑driven brands
• Strong skills in brand strategy, positioning and brand building
• Proven experience delivering NPD and innovation pipelines
• Solid commercial acumen with experience managing pricing, profitability and category strategy
• Strong consumer insights capability and ability to translate insights into growth plans
• Strong presentation, communication and influencing skills
• Strategic thinker who can balance long‑term vision with short‑term delivery

Why Join Us? 

Progressing your career with the DuluxGroup means being part of a network of over 8000 employees globally who believe in our purpose to ‘Imagine a Better Place’ 

With origins dating back to 1918, we are a leading marketer and manufacturer of iconic brands such as Dulux, Selleys, Cabots, Yates and B&D to name a few.  

By joining us, you will be a part of a long term strategy to deliver profitable growth through brand leadership, innovation and customer intimacy. We are committed to internal mobility and growth while fostering an inclusive culture with flexible work options. 

If this sounds like an environment you would like to be a part of, please apply online!