Store Concept & Activation Manager

Owning the development and execution of sales & marketing activation/shopper marketing plans including promotions, store concept, retail display, visual merchandising and field communications across retail and trade decorative paint markets and other DuluxGroup SBU’s as required. You will leverage your knowledge of shopper journeys and retailer requirements to make insight led recommendations that ultimately ensure consumers have an amazing experience with our brands.

Leading a team of shopper and customer marketing and training experts, you will use your strong collaboration and leadership skills to engage with a broad set of stakeholders across brand, insights, category, sales and store operations to ensure that the strategic intent of each project is built from insights and executed in a meaningful, engaging and timely manner. You will have a significant impact across some of Australia’s most iconic paint retailers, including Bunnings, Mitre 10, Inspirations, Dulux Trade Centres and more.

With tremendous breadth and depth, this role offers a unique opportunity to drive positive change in how we educate, merchandise, engage and support our retail shoppers and team members to enable more people to take on a paint projects, with one of our leading paint brands. 

DuluxGroup is proudly an equal opportunity employer. Talent is our only criteria. Let us know by emailing Duluxcareers@duluxgroup.com.au if you require any adjustments to the recruitment process so we can support you to present your best self.  

Responsibilities

• Activation of key strategic projects in-store - Own the activation of sales and marketing plans including promotions, store design, retail displays and visual merchandising across retail and trade decorative paint markets
• Lead the strategic planning cycle - Demonstrate leadership in managing the critical sales and marketing planning cycle, collaborating with others to achieve innovative solutions and a robust program of activity that positions the business to achieve set financial objectives
• Financial management – Effectively manage significant budget to maximise impact, ensuring spend initiatives are aligned to activation, sales and marketing plans
• Team leadership – lead, inspire and develop a team of high performing customer marketing professionals to ensure high quality standards are maintained and key objectives are met

Skills & Experience

• Degree qualified in Marketing, Commerce, Communications or related field
• Proven track record of working in activation/shopper marketing with demonstrated experience in managing suppliers and as well as Agency and Customer relationships for at least 6+ years, preferably in the Hardware industry or other FMCG organisations.
• Research and insights experience, shopper experience preferred
• Shopper strategy development & execution
• Budget management
• Shopper display & design and exhibition stand design & build experience, using a variety of touch points to activate DIY and Trade consumers (shoppers) is critical
• Knowledge of latest trends in digital and physical activation technologies for the retail environment, including point-of-sale, colour displays, product merchandising, proximity devices and communicating to shoppers via their mobile devices
• Proven ability to deal with all levels of the retail store management, retailer head office teams and internal stakeholders at various levels

Why DuluxGroup? 

As a member of our team, you'll unleash your potential, grow, achieve and thrive with us.  

We offer a fast-paced work environment that values collaboration, rewards high-performance, and inspires innovation.  

But it's not just about the work - it's also about the people.  

At DuluxGroup, we foster a culture of inclusion, diversity, and flexibility. We care about your wellbeing, and we prioritise your safety in everything we do. You'll work alongside people who value your unique perspectives and contributions.  

If you're ready to join a compassionate and collaborative workplace, your opportunity starts here.  

Benefits 

• Opportunities to work flexibly at all stages of your career 
• Enjoy comprehensive, holistic health and well-being support, including our Wellbeing Hub and full EAP support 
• Let us cover the gap for you, employees with private health insurance extras cover can claim up to $1000 out of pocket gap costs annually   
• Give back to the communities in which we live and work, with our “Community Action Day” and other programs 
• Market leading Learning and Development initiatives and genuine career pathways to accelerate your growth 
• 20 weeks paid parental leave (primary carers) and 2 weeks paid partner leave available from the first day you start working with us.  
• Feel truly valued through our employee recognition programs 
• Enjoy generous discounts on DuluxGroup products and through our corporate partnerships 

Realising your full potential starts here 

At DuluxGroup, we believe in the power to 'Imagine a better place', and we want you to be a part of it! 

You'll work with iconic, trusted household brands with a 100+ year history, have the stability of working for a global company and your work will have a real impact. Join us and be part of our growth trajectory as we continue to expand our business globally and innovate in our industry.  

DuluxGroup is made up of six main business areas comprising of 50 well recognised brands, this opportunity sits within our Dulux Paints and Coatings business. Dulux Paints and Coatings is Australia’s leading marketer and manufacturer of premium branded decorative paints, woodcare coatings and texture coatings.  

How to apply

Click APPLY or contact John Christou on 0456 877 417 for a confidential discussion.