Marketing Automation and CRM Manager

Our Company 

We help our consumers to imagine and create better places and spaces in which to live and work. DuluxGroup's origins date back to 1918, with its original heritage in decorative paint for Australian and New Zealand homes. Today, DuluxGroup is a leading marketer and manufacturer of premium branded products that protect, maintain and enhance the spaces and places in which we live and work. Our people and values are the key reason to our continued success – we now have over 8000 employees globally. 

Your Role 

Join us in this 15 month fixed term contract and lead the CRM strategy across our key audiences - consumer, trade, and specifier spanning Decorative and other business units.

This is a high-impact, specialist role at the heart of our marketing transformation. You’ll drive upstream automation initiatives, unlock future capability growth, and play a critical role in shaping how we connect with our audiences. If you're excited by the intersection of creativity, technology, and customer experience, this is your opportunity to lead innovation in a dynamic, purpose-led brand. 

Key Responsibilities 

• Lead CRM & Automation Strategy: Drive the end-to-end CRM strategy across diverse audiences and business units, delivering best-practice automation workflows and data-driven marketing initiatives.
• Deliver Operational Excellence: Ensure high-quality campaign execution, data governance, and platform efficiency (HubSpot), while collaborating across squads to enhance B2B and loyalty programs.
• Empower Team & Stakeholders: Manage direct reports, educate stakeholders, and foster a culture of effective CRM delivery across marketing teams and business units.
• Understand & Influence the Business: Proactively engage with DuluxGroup’s complex operations to identify strategic opportunities and shape impactful marketing solutions.
• Champion Safety & Culture: Promote a safe, respectful, and inclusive workplace by modelling DuluxGroup values, identifying risks, and supporting team wellbeing and integrity.

Benefits  

• Stay active anytime, anywhere through our partnership with Fitness Passport and get unlimited, discounted access for you and your family to a wide range of gyms and pools across Australia 
• Enjoy comprehensive, holistic health and well-being support, including our Wellbeing Hub and full EAP support 
• Let us cover the gap for you, employees with private health insurance extras cover can claim up to $1000 out of pocket gap costs annually   
• Give back to the communities in which we live and work, with our “Community Action Day” and other programs 
• Market leading Learning and Development initiatives and genuine career pathways to accelerate your growth 
• 20 weeks paid parental leave (primary carers) and 2 weeks paid partner leave available from the first day you start working with us.  
• Feel truly valued through our employee recognition programs 
• Enjoy generous discounts on DuluxGroup products and through our corporate partnerships    

Skills & Experience  

• CRM Expertise: 6+ years of experience in CRM strategy and implementation, with hands-on proficiency in HubSpot and marketing automation platforms.
• Compliance & Best Practice: Deep understanding of CAN-SPAM laws and best-practice approaches to email and SMS marketing, including design principles and content hierarchy.
• Data-Driven Mindset: Strong knowledge of data structures, integrations, and relationships, with the ability to translate analytics into actionable marketing insights.
• Project & Detail Management: Proven ability to manage multiple projects simultaneously with high attention to detail and quality assurance.
• Collaborative Communicator: Excellent communication and stakeholder engagement skills, with a track record of cross-functional collaboration and team leadership.

Imagine a better place 

At DuluxGroup, we believe in the power to 'Imagine a better place', and we want you to be a part of it! 

You'll work with over 50 iconic, trusted household brands with a 100+ year history, have the stability of working for a global company and your work will have a real impact. Join us and be part of our growth trajectory as we continue to expand our business globally and innovate in our industry.  

At DuluxGroup, we foster a culture of inclusion, diversity, and flexibility. We care about your wellbeing, and we prioritise your safety in everything we do. You'll work alongside people who value your unique perspectives and contributions.  

If you're ready to join a compassionate and collaborative workplace, your opportunity starts here.