Integrated Marketing Communications & AI Enablement Lead (IMC Lead)

About Us

For over a century, our Paints & Coatings brands have helped shape the homes, buildings and infrastructure that define Australia and New Zealand. From protecting iconic landmarks to adding colour to everyday spaces, our work makes a lasting impact.

Proudly part of the DuluxGroup and home to some of the region's most trusted and beloved brands including Dulux, Berger, Acratex, British Paints and Porter's Paints, you'll be joining a team of passionate people who are proud to create, innovate and lead.

We're consistently recognised as one of ANZ's most trusted brands, and we're committed to building better futures for our customers, our communities and our people.

About the Role

Reporting to the Head of Audience - Consumer Marketing, the Integrated Marketing Communications & AI Enablement Lead is a pivotal leadership role responsible for architecting the Decorative communications ecosystem and leading the end-to-end integrated marketing strategy across our portfolio of brands.

This is a highly strategic role operating at the intersection of brand, media, retail, customer experience, data and AI. You'll balance competing brand, audience and commercial priorities, translating business strategy into a connected portfolio roadmap that maximises marketing effectiveness, commercial outcomes and long-term brand growth.

Leading a team of specialists across Media, Campaigns, PR, Partnerships, Content and Design, you'll establish audience-led planning across the portfolio while driving AI-enabled transformation and capability uplift across the marketing organisation. Success in this role will come from your ability to navigate complexity, influence senior stakeholders, optimise marketing investment and build future-ready marketing capabilities.

What You'll Be Doing

As the Integrated Marketing Communications & AI Enablement Lead, you will:

• Lead the integrated marketing communications strategy across the Decorative portfolio, creating a unified audience-led planning model across brands, campaigns and channels.
• Own portfolio-level campaign prioritisation and sequencing, balancing multiple brands, audience segments, retailer requirements and commercial objectives through an aligned 18-month roadmap.
• Navigate portfolio complexity to identify synergies across brands while maintaining distinct brand strategies and positioning.
• Drive AI-enabled marketing transformation, embedding best-practice tools, governance and workflows to improve content productivity, audience targeting, media optimisation, speed to market and organisational effectiveness.
• Lead the adoption and responsible use of AI across marketing, building capability and confidence across teams, agencies and stakeholders.
• Design and embed operating models and ways of working that strengthen collaboration across Marketing, CX, Retail, Commercial teams and agency partners.
• Lead sponsorship and partnership strategies to maximise brand value, audience engagement and commercial growth.
• Oversee and optimise the agency ecosystem, ensuring integrated briefing, governance, accountability and performance across creative, media, PR and partnership agencies.
• Champion audience insight, media effectiveness and marketing ROI through measurement frameworks, attribution, marketing mix modelling, retail media effectiveness and investment optimisation.
• Establish marketing effectiveness standards and performance measurement frameworks that drive data-led decision making and continuous improvement.
• Drive creative and channel integration excellence across paid, owned and earned channels to deliver distinctive and connected customer experiences.
• Manage significant marketing investment, optimise spend and improve return on marketing investment across the portfolio.
• Build and lead a high-performing team culture while uplifting marketing capability across the broader organisation through coaching, innovation and best-practice ways of working.

Our Benefits

• Up to $1,000 net annually to cover private health extras gap costs
• Exclusive discounts on DuluxGroup products and partner offers
• Stay active anytime, anywhere through our partnership with Fitness Passport
• 20 weeks paid parental leave (primary carers) and 2 weeks partner leave from day one
• Market-leading learning, development and career pathways
• Access to our Wellbeing Hub and full EAP support
• Recognition programs that celebrate your impact

What We're Looking For

• Bachelor's degree in Marketing, Business or a related discipline.
• Demonstrated success leading integrated marketing, communications or portfolio marketing functions within complex consumer, retail or FMCG environments.
• Proven experience managing multi-brand portfolios, balancing competing priorities and navigating complex stakeholder and commercial environments.
• Strong track record developing portfolio-level marketing strategies, prioritisation frameworks and integrated communications plans that drive measurable business outcomes.
• Demonstrated experience leading AI-enabled marketing transformation, including the implementation of new technologies, operating models, governance frameworks and capability-building initiatives.
• Proven ability to drive organisational capability uplift, embedding new ways of working and developing high-performing, future-ready marketing teams.
• Deep expertise in marketing effectiveness, including attribution, marketing mix modelling, media effectiveness, ROI measurement and investment optimisation.
• Strong agency ecosystem leadership experience across media, creative, PR and partnership agencies.
• Exceptional commercial acumen with experience managing significant marketing investments and delivering measurable business impact.
• Strong leadership capability with experience influencing and aligning senior stakeholders across Marketing, Retail, CX, Commercial and Executive teams.
• Experience working within complex retail, FMCG, consumer goods or sophisticated distribution environments.
• Strategic thinker with strong analytical capability and a passion for innovation, transformation and continuous improvement.

Why Join Us?

Progressing your career with the DuluxGroup means being part of a network of over 8,000 employees globally who believe in our purpose to "Imagine a Better Place".

With origins dating back to 1918, we are a leading marketer and manufacturer of iconic brands such as Dulux, Selleys, Cabots, Yates and B&D. By joining us, you will play a critical role in shaping the future of integrated marketing, AI-enabled capability and brand growth across one of Australia's most recognised brand portfolios.

If this sounds like an environment you would like to be part of, please apply online.