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Marketing Coordinator - Partnerships and Loyalty

  • Work TypeFull time
  • Positions1 Position
  • Job no: GECEP
  • Exciting newly created role
  • Flexible working arrangements in fast-growing organisation
  • Excellent internal and external professional development opportunities

About Us

G’day Group comprises three leading Australian tourism brands in Discovery Parks, G’day Parks and loyalty program G’day Rewards. Employing more than 1100 people Australia-wide, G’day Group has a truly national footprint of over 300 holiday parks, including 74 fully owned and operated parks. The largest park network in the country, we’re about authentic Australian holiday experiences and inviting all Aussies to say g’day to more of Australia.

We’re on a journey of growth and evolution to reshape the industry, offering the best customer experience underpinned by the best technology. With eyes on domestic and regional tourism like never before we are building a passionate, adaptable, high-performance team to deliver holiday memories that put a smile in every g’day.

The Role

G’day Parks is embracing the new normal and is undertaking a historic transformation to build the Park experience of the future. Accordingly, significant investment is being made into the loyalty strategies for our G’day Rewards membership program. The Loyalty Coordinator is a newly created role that will be integral to G’day Parks team.

This role will appeal to someone who is passionate about customer experience and driving customer and partner loyalty, can work independently to solve problems, and is able to build good relationships with a wide range of stakeholders.

The Loyalty Coordinator will be responsible for assisting in the acquisition, engagement and retention of G’day Rewards members and partners whilst delivering growth though tactical initiatives. Working with various teams, including the broader marketing team, G’day Parks team, digital team and Customer Service team the successful person will gain insights to optimise the customer experience and identify opportunities for business benefit. 

To be successful in this role, the Loyalty Coordinator will need to be enthusiastic to learn and be involved, organised and insatiably curious about our customers and products. Commercially astute and educated, key behaviours needed to succeed in the role include communication, collaboration, drive, flexibility and a want to learn and grow.

This role will require you to:

- Responsible for the coordination and regular monitoring of G’day Rewards consumer and partner campaigns across traditional, digital and emerging platforms.

- Liaise with internal and external stakeholders, including Rewards Partners, G’day Parks Network & Rewards members

 - Collate and review loyalty and partner campaign reports and communicate insights to the team

- Work with the Customer Service Team to understand member and network feedback and take actions to remediate and improve the CX

- Support the creation and execution of test & learn activity for loyalty initiatives, monitor performance and make recommendations for future improvements

- Collaborate broadly across the Support Office teams including marketing, digital, operations and finance

Your Experience

You will have tertiary qualifications in Marketing or a related field and you are ready to use all of your knowledge in a hands-on, growth opportunity. You will pride yourself on your organisation skills and your ability to switch priorities on short notice. You have a particular interest in customer experience, research and analytics and their relationship to successful outcomes. Your resourcefulness, ability to think strategically and your natural curiosity must be of the highest order to be successful in this role.

You will possess a high level of energy, self-motivation, autonomy, initiative, flexibility and attention to detail to be successful in meeting the business demands at G’day Parks. Your naturally upbeat and open style will fit our cultural values. You will have a highly organised mindset with the ability to assess the urgency of work allocated to you by various stakeholders.

G’day Parks is a dynamic company with an energetic ‘market disrupter’ reputation. If you are passionate, adventurous, and ready to hit the ground running, we want to hear from you.

Prior to an offer of employment being made, candidates must provide authority for a Federal Police Clearance to disclose any criminal offences or charges.

G’day Parks is committed to ensuring the health and safety of all our staff, customers and the communities we operate in. Due to the latest highly contagious Covid-19 Delta variant, G’day Parks has implemented a vaccination policy which requires all employees, wherever possible, to be fully vaccinated against Covid-19. This covid vaccination policy applies to all new G’day Parks employees.