Social Media Marketing Coordinator

About Us

The G’day Group is one of Australia’s leading and fastest growing tourism companies. With 300+ properties, and a portfolio that spans from holiday parks to some of Australia’s most iconic and internationally renowned properties, we are the largest regional accommodation group in Australia. 

The business has an enviable portfolio of brands, including 85+ owned and operated parks and resorts (Discovery Parks), one of the ‘Luxury Lodges of Australia’ in El Questro, 220+ licensed independent parks (G’day Parks) and 200,000+ Rewards Program customers (G’day Rewards).

This is a fantastic opportunity to grow your career within one of Australia’s biggest and most progressive tourism marketing teams, with benefits that include flexible working arrangements, well-being initiatives, training and a fantastic workplace culture.  

With a new CMO and expanding Marketing team, it’s an exciting time to be part of the G’day journey. 

The Role

The Social Media Coordinator will play an integral role in crafting engaging content and executing the social content framework across multiple platforms, expanding our presence through building and nurturing an engaged and active digital community. Reporting to G’Day Group’s Social Media Specialist, you will work in collaboration to schedule, drive and co-create content to engage our growing community. You will generate and analyse scheduled reporting to gain insights to support the business moving forward.

To be successful in this role, you will be naturally curious and possess a high level of energy, self-motivation, initiative, flexibility and attention to detail to be successful in meeting the business demands at G’Day Group.

This role will require you to:

·      Ideate and create content that inspires interaction from our followers and attracts interest in our brand and product

·      Co-create, plan and implement the social media content calendar for always-on communication and engagement through our channels in line with marketing strategy and content distribution best practice

·      Schedule content for a variety of social platforms including Facebook, Instagram, YouTube, etc.

·      Actively contribute to the annual content strategy and calendars using both inspirational, aspirational, and real moments as key content to inspire consumers to move down the conversion funnel

·      Generate and analyse weekly and monthly reports on our Social Media activity performance and impact, whilst underpinning recommendations based on these insights to help drive the business forward.

Your Experience

You will have a bachelor’s degree in marketing or related study along with 1-2 years of social media management experience, ideally in the tourism or hospitality industry. You are highly organised and pride yourself on time management with the ability to pivot your social strategy on short notice. You stay on top of customer and digital trends that can influence content engagement, possess a strategic mindset and natural desire to problem solve. Being an avid content creator personally with experience using Adobe Creative Suite is highly desirable.

You have strong knowledge and experience in using various social media platforms and tools, including Facebook, Instagram, YouTube, Meta Business Manager and GMB. A track record of executing content ideas from end to end, have supported teams in executing marketing campaigns, experience in crafting engaging and on-brand social media copy through storytelling, and an ability to make data-driven decisions are a must.

Your naturally upbeat and open style will fit our cultural values. You work well under direction and will have a highly organised mindset with the ability to assess the urgency of work allocated to you by various stakeholders.

Discovery is a dynamic company with an energetic ‘market disrupter’ reputation. If you are a passionate storyteller, adventurous, and ready to hit the ground running, we want to hear from you.

Benefits

• Competitive Salary
• Health and Wellbeing – Flexible and hybrid working arrangements / Employee Assistance Program / Discounted private health cover / BeWell Training Program / Weekly yoga and walking group / Free annual flu vaccinations
• Leave Policies – Parental leave / Volunteer leave / Study leave 
• Professional Development – Leadership programs / Support of external training courses / Reimbursement of professional memberships
• Employee Savings – Discounted accommodation and experience rates / Salary packaging / Discovery partner discounts/ Free G’day Rewards membership / Loyalty recognition benefits

Our ESG statement

The G’day Group acknowledges the increasing global expectation to demonstrate our approach to Environmental, Social and Governance (ESG) risk factors and sustainability in our daily operations and ongoing decision making. Our five-year ESG strategy is evolving to ensure we are committed to growing with care through supporting our people, giving back to the communities we operate in, and protecting our environment.

Prior to an offer of employment being made, candidates must provide authority for a Federal Police Clearance to disclose any criminal offences or charges. Driver’s License essential.