Director of Sales

At Crystalbrook Collection we create destinations that spark wonder. Through responsible luxury and locally unique experiences, we elevate hospitality for our guests, our communities and our Collaborators.

An exciting opportunity now exists for an exceptional Director of Sales to lead the commercial strategy for Crystalbrook Sam through its pre-opening journey and into its next chapter of success.

This is a pivotal leadership role responsible for driving revenue performance, strengthening market presence and positioning Crystalbrook Sam as one of the city’s most compelling hospitality destinations.

Reporting to the General Manager, with a strategic connection to the Group Director, Sales & Distribution, the Director of Sales will lead the hotel’s sales and distribution strategy across corporate, government, group, leisure and events segments.

Working closely with Revenue, Marketing and operational leadership, you will provide disciplined commercial leadership while building trusted relationships with key customers and partners. Your focus will be on generating immediate revenue momentum while establishing the long-term foundations for sustained market success.

As part of the pre-opening leadership team, this role will be instrumental in establishing the hotel’s market presence, building strategic partnerships and ensuring a strong commercial launch.

What You’ll Do

• Develop and deliver a strategic sales plan aligned with Crystalbrook’s commercial objectives and brand positioning
• Drive proactive and reactive sales activity across all demand segments to optimise market share and revenue performance
• Build strategic account relationships with key corporate, government, group and event partners
• Provide market intelligence and commercial insights to support pricing, positioning and demand strategy
• Act as the senior sales liaison between the hotel leadership team and central commercial functions
• Oversee contracting standards, major negotiations and commercial agreements
• Recruit, mentor and lead a high-performing on-property sales team

Direct Reports

• Business Development Manager – Corporate & Events
• Events Manager
• Sales Coordinator
• Event Specialist

About You

You are a commercially astute sales leader with a proven track record of delivering strong revenue outcomes within the hotel sector.

You combine strategic thinking with hands-on execution, and you know how to build trusted relationships that translate into long-term partnerships and sustainable demand.

Most importantly, you are energised by the opportunity to build something new. Pre-opening environments excite you, and you thrive when shaping the commercial foundations that support a hotel’s long-term success.

Why Crystalbrook

At Crystalbrook we believe hospitality should be thoughtful, bold and experience-driven. Our Collaborators are empowered to be Customer Obsessed, Courageous and Collaborative, working together to create exceptional experiences for our guests and each other.

Joining Crystalbrook Sam means being part of a leadership team shaping a destination that will elevate the city’s hospitality landscape.

If you are a commercially driven sales leader ready to help launch Adelaide’s next great hospitality experience, we would love to hear from you.