Area Sales Manager - Welshpool, WA

Lead multi-site sales growth across Western Australia and South Australia

Bullivants is a trusted name in industrial lifting and rigging solutions, supporting some of Australia’s most demanding industries. We’re now looking for an experienced Area Sales Manager to lead and grow our WA and SA operations, with responsibility across multiple branches, key accounts, and specialist sales functions.

This is a pivotal leadership role, partnering closely with the National Sales Manager to drive sustainable sales growth, develop high-performing teams, and strengthen our position with strategic customers.

The opportunity

As Area Sales Manager WA/SA, you’ll lead geographically dispersed sales teams across Perth, Port Hedland, Kalgoorlie, Bunbury and Adelaide, including Branch Supervisors, Sales Managers, NKAMs and specialist project resources.

You’ll balance hands-on commercial leadership with strategic planning—coaching teams in the field, analysing performance, and shaping regional sales strategy to deliver profitable growth.

What you’ll be responsible for:

• Leading sales and margin growth across WA and SA, delivering against agreed budgets and targets
• Coaching, developing and performance-managing a senior, multi-location sales team
• Partnering with the National Sales Manager to implement effective regional and national sales strategies
• Building strong relationships with key customers and market segments to increase share of wallet
• Driving disciplined sales execution through forecasting, pipeline management, and call planning
• Analysing sales trends, customer data and inventory to identify opportunities and risks
• Championing safety leadership and compliance across branches and customer sites
• Collaborating cross-functionally with Operations, Category, Pricing and National Training teams

What you’ll bring:

• Proven experience in sales leadership, ideally across industrial, mining, construction, or B2B environments
• Demonstrated success leading multi-site or geographically dispersed teams
• Strong commercial acumen with the ability to balance growth, margin and customer value
• A coaching-led leadership style with a passion for developing people and building capability
• Confidence engaging with senior stakeholders and strategic key accounts
• The ability to think strategically while remaining hands-on and outcome focused
• A values-driven approach aligned to collaboration, accountability and enterprise thinking

What’s in it for you

• A senior, high-impact leadership role with genuine influence
• Exposure to large, strategic customers and complex sales solutions
• Strong support from a national leadership and training structure
• A business that prioritises safety, teamwork and long-term growth
• Discounts to Wesfarmers retailers (Bunnings, Kmart, Officeworks, Target) 

Next Steps 

If you meet most of the criteria listed above and would like to be considered for this opportunity, please send your application today. We will be contacting suitable candidates as we receive them. 

As part of our recruitment process and commitment to safety, you may be required to undertake background checks (which may include a police check, a pre-employment medical assessment; and/or drug & alcohol testing) as part of your application process. 

Blackwoods also promotes diversity and inclusion across our workplaces and encourages applications from all backgrounds, including people from Aboriginal and Torres Strait Islander communities, the LGBTQI+ community and people with disabilities.