DIGITAL EXPERIENCE AND INSIGHTS ANALYST

Personnel Area: Governance and Legal Services

Branch: Strategic Communication and Engagement

Salary Range: Band 7 - $132,572 - $144,942 AUD per annum + superannuation

(Remuneration stated is for a full-time position)

Work type: Temporary Full-time

Duration: up to 12 months with possible extension/s

Location: Brisbane CBD & Fortitude Valley

About us

Brisbane City Council's Digital Channels and Applied AI team brings together specialists in digital strategy, customer and user experience, content, campaigns, multimedia, accessibility, analytics and reporting. We manage Council's corporate website, the Brisbane app and a wide range of customer-facing digital channels, ensuring residents, businesses and visitors can easily access information and services. Working collaboratively across Council, we provide expert advice and support, drive continuous improvement and innovation, and ensure our digital experiences align with customer needs, accessibility standards, security requirements and our trusted brand.

As part of the Strategic Communication and Engagement branch, you'll join a forward-thinking team focused on delivering exceptional digital experiences and using data-driven insights to improve how Brisbane connects with Council online.

About the Role

As the Digital Experience and Insights Analyst, you'll turn data into meaningful insights that help shape Council's digital strategy and customer experience.

You'll analyse customer and channel performance data, identify trends and opportunities, and create compelling narratives that support informed decision-making. Success in this role requires someone who can not only understand the data, but also communicate the story behind it and tailor insights to different audiences and priorities.

What you’ll be doing

• analyse digital performance data to identify trends, opportunities and areas for improvement
• develop dashboards, reports and insights that support strategic and operational decision-making
• transform complex data into clear, compelling narratives tailored to different stakeholders and business priorities
• partner with digital, content, UX and technical teams to drive evidence-based improvements across Council's digital channels
• lead analytics frameworks, tracking and measurement activities to ensure data integrity and consistency
• use customer behaviour insights to optimise digital experiences and improve service outcomes.

 To be successful you will have

• experience analysing digital, customer or channel performance data to generate meaningful insights
• demonstrated experience using digital analytics, reporting and data platforms such as Google Analytics 4 (GA4), Search Console, BigQuery, Power BI, Elasticsearch, Microsoft Clarity and similar tools to analyse customer behaviour, measure service performance and evaluate channel effectiveness
• strong storytelling and communication skills, with the ability to translate complex data into clear narratives for different audiences
• demonstrated ability to tailor insights and recommendations to support diverse stakeholder needs and organisational priorities
• experience developing reports, dashboards and performance measures that inform decision-making
• strong stakeholder engagement skills and the ability to influence outcomes through evidence-based recommendations

Benefits of working for Council include

• flexible working hours, and flexible arrangements
• free gym and wellness centre
• award winning superannuation fund
• generous leave provisions
• competitive salary.

Benefits of working for Council: CLICK HERE

How to apply:  Click on the 'I’m interested' button to complete your online application. Please upload your tailored resume and one-page cover letter demonstrating your suitability to the position.

This role will require a Criminal History Check.

For more information: Please contact David Ngo – david.ngo@brisbane.qld.gov.au

People from diverse backgrounds, including those living with a disability and/or Aboriginal and Torres Strait Islander peoples, who may have questions about the recruitment process or working at Council, are encouraged to reach out to the contact above, who can connect you with a member of Council’s Diversity and Inclusion team.

Application Closing Date: Sunday 6 September 2026 at 11:55pm AEST.

Brisbane City Council is a multi-award winning accessible and inclusive workplace where our people represent the diverse communities we serve, are supported, and can feel safe. Council has been awarded Employer of the Year at the National Disability Awards and has been recognised multiple times with ‘Gold Employer’ status from the Australian Workplace Equality Index for LGBTI inclusion.

Council and its employees must follow the Public Sector Ethics Act 1994 (Qld) and the Code of Conduct. This means employees are expected to act with honesty, fairness, and always prioritise the public interest over personal or private gain. The Code of Conduct requires employees to openly disclose any other work they do outside of Council — including paid or unpaid employment, operating their own business or volunteering in certain circumstances — and to manage any conflicts of interest or other risks (such as fatigue) in a way that puts the public interest first. Maintaining employment outside Council does not preclude you from being considered for roles within Council.