Marketing Campaign ManagerHybrid

At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ‘Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

Where do you want to go?

Due to an internal promotion, Bayer Crop Science is seeking a new Campaign Manager to join its Melbourne based marketing team.

You will be responsible for the delivery highly engaging and segment lead campaigns, which connect with our wide variety of customers in the agricultural sector. You will be hands on and manage the timely execution of campaigns by translating commercial strategy into innovative customer focused campaigns across our Crop Protection and Seed and Traits portfolios.

This is a great time to join our team, as we have just moved into a beautiful new office in Hawthorn. With great views of the city, private deck area with outside seating, sit/stand desks with dual screens at every workstation, on-site café and good transport options. It is easy to fit into our hybrid working culture. The team tends to work 2 days in the office and 3 at home, with a key anchor day each fortnight where we come together for collaboration sessions as a full marketing team.

Do something that moves you.

• Develop and manage all marketing campaign plans, leveraging strategic direction and key insights presented by Portfolio Brand Managers.
• Translate commercial strategy into innovative, customer focused campaigns in line with branding guidelines.
• Liaise regularly with Marketing, Sales and Customer Insights colleagues to ensure campaign content is relevant, accurate and is designed for success in the relevant market segment.
• Provide support for annual marketing reviews, sharing current campaign performance and the future campaign roadmap.
• Work closely with the Digital Marketing Manager to monitor and report campaign metrics.
• Maintain the annual campaign calendar across each portfolio group.
• In conjunction with the Digital Marketing Manager, liaise with external suppliers including media buying agencies, creative agencies, graphic designers, and videographers.
• Brief the broader Marketing Operations Team on events and email marketing requirements that form part of each campaign plan.
• Manage campaign budgets in line with the overall portfolio marketing budget.
• Liaise with the Communications team to identify PR opportunities, industry partnerships, events, media activities and podcasts.

Does this sound like you?

• Proven campaign planning and execution capability within commercial marketing.
• A true hands on Campaign professional, who loves being a SME and can influence others, without being a people leader.
• A strong background in copywriting, editing and collateral production.
• Be results orientated.
• An exceptional ability to keep track of multiple concurrent projects, balance priorities and deliver these with a keen eye for detail.
• A collaborative nature, with outstanding interpersonal skills.
• A strong strategic and analytical aptitude, with tactful negotiation skills
• Ability to lead and influence activities across cross functional teams, without direct reporting relationships.
• Proficient in MS Office.
• Experience with Salesforce Marketing Automation, Google Analytics and key social media advertising platforms is preferred.
•  Experience within the agricultural sector will be highly advantageous.

Be You @ Bayer

We are committed to creating a culture where people can be their best, in an environment that values inclusion, diversity and flexibility. At Bayer everyone belongs, regardless of race, colour, ancestry, religion, national origin, citizenship, sexual orientation, age, marital status, disability, gender identity, personality, thinking styles or background. We strongly encourage First Nations people to apply.

If you have a disability or special need that requires accommodation, please let us know.

Be part of something bigger

At Bayer we support your career. Ready to join our team? Click Apply. For more information about this role and the innovative suite of benefits on offer, get in contact with our Talent Acquisition Team via jobs.anz@bayer.com . We look forward to hearing from you.

Recruitment agencies please note that this position will be managed via our in-house Talent Acquisition Team. Bayer does not accept any unsolicited resumes.