Customer Marketing Manager - Open Field

At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ‘Health for all, Hunger for none’ is no longer a dream, but a real possibility

The job on offer:

We are looking for a highly motivated and experienced Marketing Manager to join our Vegetable Seeds team at Bayer Crop Science. The ideal candidate will have a strong understanding of the vegetable seed, horticulture or agricultural marketing landscape focusing on B2B & B2C open field and protected customers through our brands Seminis and DeRuiter.

You will provide hands on tactical marketing support on all 5 P’s to deliver on our short to mid term business strategy (0-3 years), helping us to deliver on our mission to deliver products that provide yield and value to our customers and more tasty and health vegetables to the consumer.

Your portfolio will cover Seminis Vegetable seeds for Pepper, Cucurbits and large Seeds, Root & Bulb Crop families across ANZ.

With a brand new office in Hawthorn, Melbourne we operate a hybrid office/home environment. The team you will be joining are passionate experts in their field and have an endless drive to deliver on our growth strategy.

Do something that moves you.

Responsibilities include:

• Collaborate with commercial to enable Portfolio Strategy implementation
• Provide active input for defining the Go To Market strategy
• Be accountable to driving variety introduction launch teams, by coordinating cross functional resources to achieve marketing launch timelines
• Own the Pricing for designated crops, by helping design the pricing framework & implement pricing for the portfolio
• Lead your portfolio Customer campaigns planning, material development and execution covering traditional and digital content
• Work closely with commercial to help finalise the portfolio budget
• Effectively create & implement the annual marketing plan for your portfolio, managing the marketing spend for maximum impact
• Own timely inventory assessment & action plan for slow & non-moving products in collaboration with the ANZ Commercial lead
• Provide regular Market Intelligence and portfolio reporting
• Be a key member of the salesforce team to best leverage the tool for targeted marketing communications
• Support key grower and industry events as needed
• Collaborate with the broader Crop Science Marketing team to ensure alignment between business units and branding
• Engage with the regional marketing team to share best practice

Does this sound like you?

To be successful you will need:

• Proven hands on experience in the development and execution of strategic marketing and brand equity campaigns.
• Strong understanding of vegetable seed, horticulture or agricultural markets
• Successful demonstration of portfolio and brand management
• Exceptional communication and influencing skills
• Ability to balance creative and conceptual thinking capabilities with first class analytical commercial skills
• Proficiency using data analysis tools and Salesforce CRM
• Strong customer centricity 

Be You @ Bayer

We are committed to creating a culture where people can be their best, in an environment that values inclusion, diversity and flexibility. At Bayer everyone belongs, regardless of race, colour, ancestry, religion, national origin, citizenship, sexual orientation, age, marital status, disability, gender identity, personality, thinking styles or background. We strongly encourage First Nations people to apply.

If you have a disability or special need that requires accommodation, please let us know.

Be part of something bigger

If you are a highly motivated Marketing Manager who wants to make a difference in how we feed a growing population, apply today with an up to date resume and see your career flourish.

For more information about this role and the innovative suite of benefits on offer, get in contact with our Talent Acquisition Team via jobs.anz@bayer.com

Recruitment agencies please note that this position will be managed via our in-house Talent Acquisition Team. Bayer does not accept any unsolicited resumes.