At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ‘Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.
Where do you want to go?
The Crop Science Division at Bayer has been investing in Australian agriculture for almost 100 years, supplying leading brands backed by expert advice in the areas of seeds and plant biotechnology, crop protection and non-agricultural pest control. Our spirit of innovation and curiosity means we are always looking to develop more advanced solutions to environmental and commercial challenges to shape Australian agriculture and environmental science.
We have an exciting 12-month max-term opportunity for a Marketing and Communications Manager to make a real impact across the business. You will be responsible for the development and execution of the marketing communications strategy across Bayer Crop Science portfolios, including support in development of brand communication plans across internal and external stakeholders in support of portfolio marketing objectives.
Do something that moves you.
Reporting to Grower Channel Marketing Lead, you will also be responsible for driving a consistent approach to communications plans across portfolio and engaging internal stakeholders on the various plans.
- Participate and drive the annual marketing plan development process for the seed and trait portfolio.
- Assist Portfolio Leads and Marketing Managers to translate commercial brand strategies and customer experience plans to innovative and produce customer focused communication plans.
- Develop and manage all marketing communications plans, leveraging strategic direction and key insights from crop strategy and annual marketing program to tailor content to customer requirements.
- Plan and execute all marketing communications in collaboration with Digital Marketing Manager and Marketing Coordinators to ensure cohesive engagement and outreach and alignment with digital engagement plans.
- Copy writing and proofreading external communications and advertising.
- Mapping and coordination of rollout plans, including presentations, training and education tools.
- Produce collateral to support events and grower meetings.
- Track communication campaign execution against KPIs and measure program effectiveness.
- Liaise with portfolio leads and project managers to identify areas for collaboration and synergies across portfolio segments.
Does this sound like you?
- Direct marketing experience, preferred communications and/or brand management.
- Solid understanding of and ability to use the marketing mix.
- Strong background in copywriting, editing and collateral production.
- Experience managing digital platforms and in the development of a social media strategy.
- Knowledge and some experience using Adobe Creative Suite platforms Photoshop and InDesign and MS Suite.
- Demonstrated creative and conceptual thinking capabilities.
- Ability to lead key stakeholders through challenges and opportunities.
- Strong strategic, analytical, and negotiation skills.
- Ability to lead and influence activities of cross-functional teams without direct reporting relationships.
- Must have demonstrated ability to work in a team environment.
- Excellent oral, written and presentation skills.
- Results orientation with demonstrated ability to manage multiple projects/priorities simultaneously.
Be You @ Bayer
We are committed to creating a culture where people can be their best, in an environment that values inclusion, diversity and flexibility. At Bayer everyone belongs, regardless of race, colour, ancestry, religion, national origin, citizenship, sexual orientation, age, marital status, disability, or gender identity. We encourage Aboriginal and Torres Strait Islander people to apply. We also welcome applicants with diverse educational backgrounds, professional knowledge, personality types, thinking styles and life experiences. If you have a disability or special need that requires accommodation, please let us know.
Be part of something bigger
At Bayer we support your career. Ready to join our team? Click Apply. For more information about this role and the innovative suite of benefits on offer, get in contact with our Talent Acquisition Team via jobs.anz@bayer.com . We look forward to hearing from you.
Recruitment agencies please note that this position will be managed via our in-house Talent Acquisition Team. Bayer does not accept any unsolicited resumes.