Brand Marketing Lead

At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ‘Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

Where do you want to go?

This is a diverse role where you will be responsible for the development and executions of strategic marketing plans related to product and portfolio management for trait and crop protection solutions across Bayer Crop Science ANZ.

With an agenda for achieving sustainable growth and delivering profitability, you will lead a team of 6 to deliver these objectives.

Do something that moves you.

Working in a hybrid environment, this role will focus on 6 key areas: Strategic Marketing Planning, Portfolio Strategy, Product Planning Processes, Pricing, Launch excellence and adding value to our successful Bayer Crop Science division.

 Strategic Marketing Planning

• Develop a consolidated Crop Science ANZ marketing strategic plan for a rolling 3 year time period, in alignment with regional stakeholders and contribute to the development of long range portfolio plans.
• Define the market opportunities in specific segments through portfolio evolution, ensuring a clear growth strategy in market share and value of our products.

Portfolio strategy

• Define the portfolio strategy for ANZ, in collaboration with regional Asset and portfolio stakeholders, through provision of market knowledge, grower insights and reflecting customer needs, competitive dynamic and emerging trends.

Product Planning process

• Develop and define the strategic marketing planning process and cycle that ensures cross portfolio consistency for cohesive brand and asset strategy, market engagement strategy and execution, and consistent customer experience.

Pricing

• Steer the development of pricing proposals for products.
•  Lead the adoption of defined processes to manage ongoing pricing review for relevant products and be the key communicator for pricing decisions and strategy with regional counterparts

Launch excellence

• Leadership of launch excellence activities in ANZ.
• Identification of opportunities to maximise sales throughout the lifecycle portfolio
• Define the planning and execution cycle to ensure cross portfolio consistency for a cohesive and consistent launch.
• Be a people leader who inspires their team to always be looking at ways to add value to the unique customers we engage with in all key portfolio sectors. 

Does this sound like you?

• Extensive experience in Product Brand management, backed by being an established and commercially astute marketing leader.
• Deep understanding of agricultural markets and customers is essential. Experience in the Seed or Chemical markets will be a bonus.
• Proven experience managing multiple brands simultaneously, whilst navigating a variety of end users and unique competitor markets.
• A collaborative people leader, you will leverage the experience and knowledge of your direct reports and empower them to deliver.
•  Be an exceptional strategic thinker, backed up by the ability translate concepts into successful data backed executions.
• A strong exposure to pricing strategies and product lifecycles will see you excel.
• Demonstrated ability to successfully engaged with local cluster and remote cross boarder commercial teams.
• As a minimum, you will hold a Tertiary qualification in Marketing, Agriculture, Business or Commerce

Be You @ Bayer

We are committed to creating a culture where people can be their best, in an environment that values inclusion, diversity and flexibility. At Bayer everyone belongs, regardless of race, colour, ancestry, religion, national origin, citizenship, sexual orientation, age, marital status, disability, gender identity, personality, thinking styles or background. We strongly encourage First Nations people to apply.

If you have a disability or special need that requires accommodation, please let us know.

Be part of something bigger

At Bayer we support your career. Ready to join our team? Click Apply. For more information about this role and the innovative suite of benefits on offer, get in contact with our Talent Acquisition Team via jobs.anz@bayer.com.

Recruitment agencies please note that this position will be managed via our in-house Talent Acquisition Team. Bayer does not accept any unsolicited resumes.