Commercial Manager - Exclusive BrandsHybrid

Join Baby Bunting at a time of strong growth as we redefine our Exclusive Brands offering with fresh partnerships, differentiated product innovation, and new ways to inspire and support families.

In this newly created role, reporting to the General Manager of Merchandise & Planning, we’re looking for someone ready to establish and lead our Exclusive Brands partnerships from the ground up. If you’re commercially sharp, strategic, and excited by the challenge of creating something new and bringing premium baby brands exclusively to our customers, this is the perfect role for you. 

Key Responsibilities

🍼 Partnership Strategy

• Build and execute strategies to attract premium, safety‑led baby brands into exclusive agreements.
• Identify emerging category trends and shape long‑term commercial models that support exclusivity and growth.

🤝 Brand & Partner Management

• Own key relationships with exclusive brand partners, ensuring alignment on quality, safety and brand positioning.
• Lead performance reviews, governance, and renewal cycles to drive mutual value.

📊 Commercial Performance

• Manage revenue, margin, stock health and promotional plans for exclusive brands.
• Work with Buyers and Planners to forecast demand, optimise ranges, and identify growth opportunities through insights and category analysis.

📣 Cross‑Functional Activation

• Partner with Marketing on brand storytelling and launches.
• Enable store teams through product and safety education, and optimise digital merchandising with the online team.

🚼 Product & Safety Excellence

• Work closely with our safety team to ensure all products meet Australian standards.
• Support partners through product development and compliance, championing parent‑first product outcomes.

What You’ll Bring

• Experience in buying, category management or commercial partnerships.
• Strong commercial instincts - negotiation, forecasting, margin focus.
• Confident building senior relationships and influencing across teams.
• Insight into baby, family or lifestyle consumer behaviour.

Your Strengths

• Customer‑obsessed and tuned in to new parents’ needs.
• Strategic thinker who gets things done.
• Collaborative, influential and energising.
• Organised, with strong project management skills.
• Curious, proactive and passionate about baby‑category innovation.

WHAT’S IN IT FOR YOU… ✨

We're accelerating our growth across Australia and New Zealand – when we grow, you grow! 📈

🌱 Training pathways designed to encourage personal growth and professional development

🛍️ Employee discount – enjoy great savings across our range

👨‍👩‍👧‍👦 Family discount to support the people who matter most

👶 Paid parental leave for both primary and secondary carers

💉 Annual flu shots to help keep you healthy

🏡 Hybrid working – 3 days in the office, 2 days from home for better balance

🤝 A dynamic, friendly team environment where you’ll be challenged and supported to achieve personal and business goals

💬 Access to our Employee Assistance Program for additional wellbeing support

Please note;

• Every employer in Australia has the obligation to ensure that employees have the relevant working rights. All successful applicants will need to undergo a Right to Work check.
• Due to the intimate and personal nature of our work, successful applicants will also need to undergo a National Police Criminal History check.

About Us

Baby Bunting is Australia's largest nursery specialty retailer, but we're much more than that. We're a growing community dedicated to supporting parents through every step of their journey.

Our purpose? To share in the joy and provide support through the challenges of raising little ones by empowering parents to make the best choices for their families.