Sales Representative

Grow loyal customers. Win new business. Represent a bold, iconic coffee brand.

Who are we?

We’re Atomic Coffee Roasters - pioneers in New Zealand’s specialty coffee scene since 1992. We source, roast, and blend high-grade, Fairtrade beans to deliver bold, complex flavour profiles. From boutique cafés to at-home brewers, we’ve built a reputation for coffee that makes an impression - and for a team that’s serious about quality but never takes itself too seriously.

Why join us?

This is a rare opportunity to step into a territory with both existing customers and growth potential. As one of our three Sales Reps you’ll manage key relationships across Auckland’s hospitality scene - while actively seeking out new venues ready for a better coffee experience.

Backed by a close-knit team, you’ll run your territory with confidence - making smart calls, building lasting partnerships, and growing Atomic’s presence across the North Island. If you’re ready to lead conversations, build influence, and help others serve consistently excellent coffee - this is your space.

What you’ll be doing:

• Own and grow a portfolio of loyal wholesale accounts
• Identify and win new business across cafés, restaurants, and boutique retailers
• Represent the Atomic brand in every interaction - on-site, online, and in-market
• Coach customers to maintain quality standards and champion the Atomic ethos
• Manage promotional spend, customer training, and machinery stock within your territory
• Maintain professional, timely communication and an organised calendar
• Deliver against agreed sales, profit, and new business KPIs
• Support wider brand initiatives - occasional travel and weekend work may be required

What we’re looking for:

• Experience in sales or account management within the industry or a SME business
• Someone who builds strong relationships and takes pride in retaining and growing business
• Clear, confident communicator - across email, in person, and with all types of stakeholders
• Commercially aware, organised, and committed to delivering value in every customer visit
• A passion for coffee and an eagerness to coach and educate others
• Professional and self-led - able to represent the brand with maturity and consistency

What’s in it for you?

• Tools of the trade: vehicle, phone, laptop provided
• Recharge leave - 5 extra paid days per year to reset and refocus
• Ongoing training, support, and growth within the UCC Coffee ANZ group
• A connected, coffee-loving team that backs each other to win
• Lots of coffee on tap and events to be a part of

Ready to drive impact with a brand that knows great coffee and great people go hand in hand?

Apply now and bring your energy, ideas, and love of coffee to Atomic!