Marketing Executive

ABOUT US - based in London, United Kingdom

APT - Luxury Travel has an outstanding reputation in the travel industry of delivering 5-star customer service to our industry partners. With over 90 years’ experience, we deliver life enriching journeys to our valued guests. Our company is rapidly growing and we are looking for an experienced Marketing Executive to join our team in helping to continue to set the benchmark in travel.

THE ROLE - Marketing Executive

The position offers a hybrid working arrangement with two days per week in the London office.

Responsible for assisting the Marketing Manager to ensure timely, accurate and effective B2C and Trade campaigns are delivered in accordance with the marketing plans to achieve the UK strategic business objectives.

Previous experience in TTL marketing activity; Tactical Campaigns, Press advertising, DM, Event planning and Social Media is required to implement integrated campaigns.

KEY RESPONSIBILITIES:

Marketing Activity

• Brief, execute and evaluate all B2C initiatives and partnership marketing activity on the annual trade marketing plan within agreed timeframes and budget – including social media, email, DM, press, retail collateral/POS and conferences.
• Work closely with the Marketing Manager and wider Marketing Team to ensure all campaigns and activity are delivered in a joined up and cohesive manner
• Analyse results and evaluate performance. Use results to make recommendations to enhance future campaigns and activity.
• Work with the internal studio design team and agency partners to produce on-brand collateral as required
• Timely and accurate briefing, proofing and feedback on all trade marketing
• Technical proof for all activity featuring pricing or promotions – checking lead ins, departures, T&C’s etc

 Brand Custodianship

• Ensure all communications are accurate, on brand, and consistent with marketing positioning and key messaging
• Work closely with all internal and external partners to ensure brand guidelines are interpreted accurately, consistently and adhered to
• Act in advisory role to partners and other departments on brand, look and feel and tone of voice
• In depth knowledge of brands and products
• Proactively uphold the APT reputation and brand

 Relationship and Stakeholder Management

• Strong interpersonal skills and ability to foster harmonious working relationships with key partners and trade stakeholders
• Work with Marketing Team to ensure all relevant stakeholders are briefed on marketing activity on regular basis
• Maintain effective communication with internal stakeholders, external trade partners, Head Office, suppliers and agencies
• Work with Customer Service Centre team to ensure campaign activity supports sales conversion
• Invoice processing ensuring company process is followed 

Skills & Qualification Requirements:

• Relevant Marketing qualification and experience in a marketing role
• Proven track record delivering campaigns on time and to budget across multiple channels. Partner marketing experience preferred.
• Proven ability to build rapport and foster strong stakeholder relationships, able to arrive at solutions to keep campaigns and projects running on time
• Ability to prioritise effectively and manage multiple projects with competing deadlines simultaneously
• Experience briefing and working with creative department or agencies
• Strong attention to detail to ensure all information is represented accurately and in clear, concise manner relevant to the intended audience
• Accountable, will own the responsibility to make things happen on time and to budget
• Proactive, with drive and enthusiasm to improve and evolve campaigns
• Analytical – reports and data running, with the ability to draw meaning from reports and data
• Understanding of how marketing is linked to business performance (long/short term)
• Team player, able to work collaboratively across department and with stakeholders to arrive at an optimal business outcome
• Excellent written and oral communication skills
• Good standard of copy writing
• Competent in using Excel

Note: The job responsibilities and requirements provided above are not exhaustive and may be subject to change based on the needs of the company.

OUR VALUES

Our values are at the heart of our organisation and the foundation of our culture. They are our compass, guiding our decisions and actions. 

• Genuine Service - We genuinely care about the experience we create for our guests, trade partners and internal stakeholders
• Better Together - We are better when we connect and collaborate, valuing all opinions
• For Tomorrow - We pursue opportunities to grow, embracing change and learning from our mistakes. We choose the long-term view over short-term benefits
• Celebrate the Moments - We like to have fun at work and share a positive attitude. We celebrate our successes, no matter how big or small. A win for one of us is a win for all

WHAT WE OFFER

• 4 week's annual leave per year, plus UK bank holidays, plus a bonus week if requirements are met
• Incentives, discounts and familiarisation trips to experience our products first hand
• Paid Parental Leave
• EAP - Uprise wellbeing program
• Ongoing career development opportunities 
• Highly engaged team and great company culture 

APPLY TODAY - If this sounds like you, please apply with a cover letter and resume.