Tours CoordinatorOn-Site

Summerland Farm, one of Australia’s leading social enterprises and a business of Aruma Services, is seeking an experienced and passionate Tours Coordinator to lead our tour program and guest experience offering. You'll oversee the planning, content, delivery and team that brings our farm story to life – from horticulture and history to our inclusive employment model.

Working as part of the Hospitality & Tourism leadership team, you’ll champion storytelling, operational excellence and guest satisfaction while collaborating closely with peers across hospitality, marketing, events & functions.

Located in stunning Alstonville, Summerland Farm is evolving into a premier agritourism destination. This is your chance to join a values-led organisation with a commercial edge and help shape a tours program that leaves a lasting impact on every visitor.

About The Role

Reporting to the Hospitality & Tourism Operations Manager, you will:

• Lead, inspire and develop a diverse team of around 10 staff, including casuals, juniors and supported employees, building a high-performing and inclusive culture, with a formal induction and orientation process
• Assist in design and delivery of meaningful and engaging customer experiences that reflect the farm’s story, values and social mission
• Help position Summerland Farm as a must-visit Northern Rivers destination.

What You'll Bring

• Proven experience in customer focused tourism, hospitality or visitor experience leadership
• Strong operational and time management skills with a focus on safety, compliance and continuous improvement.     
• A people-first leadership style with a focus on team development, coaching and accountability
• A proactive, adaptable mindset and an eye for detail
• A commitment to delivering excellent commercial outcomes in a purpose-led organisation that values people, place and community

Why Join Us?

• Be part of an ambitious growth phase with real opportunity to shape our customer experience strategy that’s driving inclusive tourism
• Work in one of the most beautiful destinations in the Northern Rivers
• Lead with meaning in a role that brings pride and purpose to every day

If you’re ready to lead tours with purpose, drive guest experience that create unforgettable moments, apply now 

Benefits of working with Aruma

• Competitive Salary Package: Be rewarded for your hard work with an attractive salary.
• Salary Packaging: Increase your take-home pay. Access to NFP salary packaging up to $15,900 for living expenses and additional $2,650 for meal and entertainment expenses each year tax free. Salary Packaging Calculator | Accesspay
• Continuous Learning Opportunities: Work alongside industry-leading professionals who are dedicated to helping you excel and advance your career.
• Work-Life Balance: Enjoy the freedom to create a flexible schedule that fits your lifestyle, with options that put you in control.
• Supportive Team Environment: Focus on what you do best, with strong operational and administrative support behind you every step of the way.
• Incredible Perks: Fitness Passport and confidential counselling through our Employee Assistance Program, we take care of our team.
• A Culture Like No Other: Be part of a vibrant, positive work environment filled with team-building activities and a strong sense of community.
• Call to Action: Join Aruma, where your career journey and well-being are our top priorities.

About Us

Summerland Farm, one of Australia’s leading social enterprises and a business of Aruma Services, is seeking an experienced and Retail Lead. You will lead the strategy, performance and evolution of a diverse retail portfolio, including our Farm Shop, Cafe, Nursery and online store. You'll work as part of the Hospitality & Tourism leadership team, with direct influence over buying, merchandising, staffing and the customer journey across all channels. You'll have input into strategic planning and work closely with peers across hospitality, visitor experience and marketing Summerland Farm - The Heart of the Hinterland

Only applicants with the right to work in Australia will be considered. Shortlisted applications will be required to undergo pre-employment probity checks. We will be actively shortlisting during the advertising period and reserve the right to close this advert prior to the advertised date.