Product Manager

Title: Product Manager

Location: Princeton, New Jersey

Duration: 12 Months

100% Onsite

Job Summary:

Abbott Point of Care is seeking a motivated Global Product Manager to support upstream marketing activities for the i-STAT systems portfolio (i-STAT 1 and i-STAT Alinity). This role involves assisting in strategic planning, market analysis, and cross-functional collaboration to ensure the successful development, launch, and promotion of medical devices.

Top Skills:

• Conduct market research, oversee product development and design, set prices, launch new products, oversee advertising campaigns, and monitor sales performance to effectively market assigned products/services.
• Assist in establishing marketing strategies for the i-STAT portfolio including advertising/promotions, pricing strategy, product development, tactical plan development, and execution.
• Ability to manage & move projects on time
• Manage bi weekly meeting, action items, help and assist with campaigns Marketing Collateral, think of initiatives.

Job Responsibilities:

• Assist in developing and executing marketing plans and activities for specific products/projects/product lines to establish, enhance, or distinguish placement within the competitive arena. This includes tactics, tools, logistics, campaigns, basic messaging, and positioning.
• Support the creation of business plans and product positioning strategies in the marketplace.
• Conduct market research, monitor competitive activity, and identify customer needs.
• Assist in establishing pricing strategies.
• Support global marketing activities associated with i-STAT.
• Support product positioning and competitive selling strategies, and assist in managing logistics, market share, and revenue.
• Help identify key segment business drivers, priorities, and growth opportunities.
• Participate in the development of business plans, identify areas of concern, and modify marketing programs to address changes in the marketplace.
• Assist in developing and executing product education, publication, and promotional activities to effectively communicate the strategic positioning and lifecycle development of products to customers.
• Monitor emerging technologies and competitive activities.
• Assist in planning, managing, and executing product discontinuation including development of messaging and communications strategy.
• Build strong working relationships with regions and cross-functional teams including Labeling & Packaging, Medical Affairs, R&D, Regulatory, Quality, Demand & Supply Planning, Finance, and Operations.
• Monitor, analyze, and evaluate domestic and international market trends, consumer behavior, and competitor activity to identify market opportunities for the product/service.
• Monitor, analyze, and evaluate product performance and customer feedback to generate new product ideas.
• Liaise with other areas of the organization (e.g., production, R&D) to implement these changes.
• Prepare sales forecasts and budgets.
• Monitor sales volume, revenues, and costs against forecasts.
• Adapt plans to improve the sales performance of the product/service.
• Liaise with advertising and promotions specialists to design sales campaigns and sales collateral for the product/service that are effective and appropriate for the target audience.
• Possess strong project management skills, with proven ability to clearly define objectives, priorities, develop project plans, and manage to deadlines.

Educations:

• Bachelor's degree plus 2-4 years of related work experience with a complete understanding of the specified functional area, or an equivalent combination of education and work experience.
• MBA preferred.
• Experience 4-5 years in Marketing

Preferred:

• Understanding of lab or diagnostic business.
• Experience in diagnostics, IVD, or medical devices, highly preferred.

Consultants Eligible Benefits Upon Waiting Period:

• Medical and Prescription Drug Plans
• Dental Plan
• Vision Plan
• Health Savings Account (for High Deductible Health Plans)
• Flexible Spending Accounts (Health, Limited Purpose, Dependent Care, Commuter Parking and Commuter Transit)
• Supplemental Life Insurance
• Short Term Disability (coverage varies by state)
• Long Term Disability
• Critical Illness, Hospital coverage, Accident Insurance
• MetLife Legal, MetLife ID Fraud, and MetLife Pet Insurance
• 401(k)

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritional and branded generic medicines.

Working together, Abbott and Talent Solutions partner to deliver top talent for contingent roles at Abbott, building better and healthier lives. Abbott believes all employees are essential to creating life-changing breakthroughs, performing key duties to create life-changing breakthroughs.