Marketing Specialist II

Title: Marketing specialist

Location: Lake forest, IL

Duration: 6 month

100% Onsite

Overview:

We are seeking a highly motivated Marketing Content Specialist to join our team and play a critical role in developing and optimizing marketing materials tailored to the evolving landscape of digital health solutions in the clinical diagnostics sector. This role will partner closely with cross-functional teams to ensure all content is clear, compliant, and aligned with the needs of our customers—including lab directors, procurement teams, and healthcare IT professionals.

Key Responsibilities:

• Audit, update, and create marketing collateral that reflects current trends in clinical diagnostics, digital health technologies, and regulatory standards.
• Translate complex technical, scientific, and regulatory concepts into accessible, customer-friendly messaging.
• Collaborate with internal teams (Regulatory, Product Management, Sales, R&D, and Brand Compliance) to ensure content accuracy and alignment.
• Develop targeted, audience-specific content to support sales enablement and customer education.
• Maintain a centralized, up-to-date library of compliant promotional materials.
• Ensure all content adheres to corporate brand guidelines and complies with relevant regulations (e.g., FDA, HIPAA, CAP/CLIA).
• Provide sales teams with tailored messaging, presentation materials, and talking points designed to resonate with healthcare professionals.
• Manage content development timelines, proactively communicating risks or delays to relevant stakeholders.

Required Qualifications:

• Bachelor’s degree in Marketing, Communications, Life Sciences, Digital Health, or a related field.
• 5+ years of experience in marketing communications, content development, or copywriting—ideally in clinical diagnostics, digital health, or other regulated healthcare sectors.
• Strong understanding of clinical laboratory workflows, digital health solutions, and compliance requirements.
• Demonstrated ability to simplify complex scientific or software content for diverse audiences.
• Exceptional writing, editing, and proofreading skills, with a sharp eye for detail.
• Proficiency in Microsoft Office (Word, PowerPoint, Excel); experience with content approval systems (e.g., Veeva) is a plus.
• Ability to manage multiple projects in a fast-paced, matrixed, and often global work environment.
• Must be able to work on-site.

Preferred Qualifications:

• Experience creating content for regulated medical products or services.
• Familiarity with industry-specific standards and terminology (e.g., LIMS, EHRs, HL7, interoperability).
• Experience collaborating across global teams in a corporate environment.

Consultants Eligible Benefits Upon Waiting Period:

• Medical and Prescription Drug Plans
• Dental Plan
• Vision Plan
• Health Savings Account (for High Deductible Health Plans)
• Flexible Spending Accounts (Health, Limited Purpose, Dependent Care, Commuter Parking and Commuter Transit)
• Supplemental Life Insurance
• Short Term Disability (coverage varies by state)
• Long Term Disability
• Critical Illness, Hospital coverage, Accident Insurance
• MetLife Legal, MetLife ID Fraud, and MetLife Pet Insurance
• 401(k)

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritional and branded generic medicines.

Working together, Abbott and Talent Solutions partner to deliver top talent for contingent roles at Abbott, building better and healthier lives. Abbott believes all employees are essential to creating life-changing breakthroughs, performing key duties to create life-changing breakthroughs.