Sr. Specialist Marketing

Title: Sr. Specialist Marketing

Location: Lake Forest, Illinois

Duration: 12 Months (Possibility of Extension)

100% Onsite (Possibility of Hybrid)

Shift Time: 9am to 5pm

Job Summary:

The Senior Specialist, Creative Strategy will partner closely with the Senior Manager, Creative Strategy to develop creative briefs that transform marketing strategies into relatable, elevated, and smart creative outputs.

You’ll inspire creative solutions and spark ideas that help Abbott’s audience connect more deeply with the brand. Additionally, the Senior Specialist, Creative Strategy will be responsible for identifying cultural events, trends, and consumer mindsets. You’ll partner with key cross-functional teams to develop strategically driven creative campaigns and content that attracts, engages, and activates target audiences, while increasing Abbott’s share of voice and brand awareness metrics.

Job Responsibilities:

• Comfortable writing campaign level briefs, as well as identifying the data and insights needed for them.
• Understands the value of a good briefing as well as the brief itself.
• Understands brand and communication theory and knows where to go for the right approach to a specific problem.
• Understands the creative process and is a valued partner to creative teams.
• Assesses creative work to ensure it is “on strategy” and adds value to creative conversations.
• Participates in the construction of communications plans and write briefs for tactical execution.
• Display a passion for understanding people and desire to uncover new consumer behavior across various industries and platforms.  
• Leverages insights to articulate key themes in a clear and compelling story.
• Constantly on the pulse of culture, technology, and business to derive insights and new solutions.
• Develops points-of-view that can drive strategies and suggest alternative approaches to solving problems.
• Communicates and presents in a clear and compelling manner.
• Champion and influence the development of ideas that reinforce the values of the Abbott brand.  
• Actively seeks opportunities to share knowledge.
• A trusted, independent strategist who is collaborative with others and efficient with their work.
• Inform the team with high-quality, engaging content that inspires the team to build meaningful connections and encourages consumers to act. 

Education:

• A bachelor’s degree in communications, business, marketing or related field is required.
• More than 4 years of experience in a high-level communications environment within an advertising agency preferred.
• Able to achieve results within a rapidly changing, fluid and highly matrixed environment
• Deep passion for understanding consumer behavior.
• Candidates must have a track record of excellent professional writing, communication, and project management skills with the ability to manage multiple projects.
• Ability to and experience in thinking ‘outside the box’ when it comes to strategic product communications and creative.
• Positive, can-do attitude; ability and willingness to do what is needed to get a job done.

Consultants Eligible Benefits Upon Waiting Period:

• Medical and Prescription Drug Plans
• Dental Plan
• Vision Plan
• Health Savings Account (for High Deductible Health Plans)
• Flexible Spending Accounts (Health, Limited Purpose, Dependent Care, Commuter Parking and Commuter Transit)
• Supplemental Life Insurance
• Short Term Disability (coverage varies by state)
• Long Term Disability
• Critical Illness, Hospital coverage, Accident Insurance
• MetLife Legal, MetLife ID Fraud, and MetLife Pet Insurance
• 401(k)

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritional and branded generic medicines.

Working together, Abbott and Talent Solutions partner to deliver top talent for contingent roles at Abbott, building better and healthier lives. Abbott believes all employees are essential to creating life-changing breakthroughs, performing key duties to create life-changing breakthroughs.